The app previously known as Twitter is planning a big push on holiday advertisements, with an updated advertisement -targeting system, powered by Xai’s Grok Engine, and new advertising presentation options that are designed to make X -ads more visually attractive, to stimulate a better response to the app.
In one X Spaces session On Wednesday, X owner Elon Musk and the advertisement team of X outlined their vision of the future of X -advertisements and brought their pitch to potential advertising partners, with regard to systematic improvements.
As explained by Musk:
“We are aimed at making X the best platform for advertising in the world, and one of the most important ways we do is to apply the smartest AI in the world, the one who has the highest intelligence on every benchmark, who is the grok AI. And what makes us understand how we really understand what a product of the consumer is, with some people who find those interesting interesting.”
As you can see in this overview, the main pitch of X here is that the progressive grok AI system is now considerably better in ad -targeting, based on systematic understanding of the interests of each users.
Which Musk claims an important improvement compared to the past, and notes that the AD targeting process of Twitter was ‘somewhat random’, with virtually no targeting. Musk says that grok has made dramatic progress in this area possible, which means that all users now see more relevant advertisements in the app.
Grok has also made Greater Brand Safety possible, which has been a great concern about X, where the X advertisement team flooded the latest brand safety figures based on the placement of grock.
Brand safety was the most important reason that advertisers left X after Elon Musk took over from the app, with Musk’s change in approach that led to lower tenders for advertising placement and seeing many advertisements in addition to offensive content. And then of course Musk also told advertisers to “go to f ***” if they didn’t like it, and his brash, somewhat reckless approach was sufficient to bring the majority of X advertising partners to recapture their expenses.
Some of them are reportedly coming back, with the 2024 election result some to encourage their X strategy to recapture. But the advertisement income of X is still good on what it would have been under Twitter, although it is expected somewhat improve this year.
Perhaps, with improved AI targeting and placement, that will offer a remarkable boost for the advertising activities of X. And that is not the only “improvement” that Musk and Co. Pitch.
The X team has also changed the way in which advertisements are displayed in the app, by forbidding hashtags and limiting emoji use in promotions, while it has also been added a new one “Aesthetic score” For advertisements, which sees better -looking promotions, on the basis of the systematic assessment of X, costs less.
“In short, ugly and strict advertisements are not in order. We do not say that an advertisement should be a complete work of art, but it cannot be a thorn in the eye. We believe in making the beauty of the general system better.”
X says that Grok will assess all advertisements to assess the aesthetics of your advertisement.
“Moreover, we will reward ads with high -quality, fascinating destination pages. So the longer an average user spends on your website or your app after clicking on an advertisement, the more preference you get in the auction.”
This measure is useful, although the aesthetic score is not so much, but if X has not given a real measure in how this will improve the AD response, based on user input. Measuring the effectiveness of an advertisement based on engagement -tracks with the actual user experience, but the aesthetic score still seems to be largely driven by Elon Musk’s own preferences, not on reaction data.
We will have to wait and see if that causes an improved advertisement.
In addition, X develops new advertisement formats, such as the updated dynamic product advertisements, which will display relevant products to users based on AI targeting.
Musk also noted that he expected to integrate one day advertisements in his Grain chatbotReactions“ Those relevant advertisements would show based on their grok -query.
And in the end Musk hopes that Grok will be able to handle all your advertising process, whereby advertisers easily upload their information to the system and grab the rest.
‘Grok is good enough that you have to upload an advertisement and do nothing else. Grok will find everything from there. You don’t have to do anything at all. “
Who is very similar to how Mark Zuckerberg was like Promotion more and more AI-driven advertising process from Meta.
The last touch will be supplied with “X Finance”, which is part of Elon’s wider vision “Everything app” for the platform. Musk says that this allows X users to buy products on the platform with one click. “
It is difficult to measure the potential value of X -advertisements at this stage, because although X’s own data prove that it loses users and is relevance, X itself claims that the actually wins public.
But again, the general public numbers do not mean much for individual brands, because if your target consumers are there, you should be, and perhaps, with improved targeting, driven by Grok, the system of X will now be better in managing results for your brand.
Musk also says that X is where CEOs, heads of state and “influencers in real life” go for information:
“They don’t go to Tiktok, Tiktok is a good platform, Instagram is fine, but people from substance go to X.”
That, says Musk means that X has “purchasing power in the trillions.”
And he makes a valid point and notices that himself, Marc Benioff, Michael Dell, Larry Ellison all belong to the active Power players on X. And it is true, these people are not active, or as active on other platforms.
Could that be worth your attention, and advertising collars? The truth will be in the results, but X claims that his system is better than ever when delivering relevant advertisements.
Some interesting comments about the development of X -ads and the vision for the evolution of the app.
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