Digital shopping experiences will evolve with improved conversational shopping technologies such as AI chatbots and virtual shopping assistants. There will be an increase in smart product discovery as storefronts will automatically adapt to the habits of online shoppers.
Autonomous merchandising will adjust product feeds, which will increase Google Shopping and Amazon’s visibility in the marketplace. Companies that adopt AI early will gain a competitive advantage through improved product discovery and personalized marketing, optimizing customer lifetime value.
Nethority, one digital marketing agency specializing in e-commerce SEO and AI-driven optimization, recognizes that the long-term success of e-commerce stores will be driven by frictionless e-commerce, powered by ecosystems such as Shopify, Amazon Marketplace and Google Shopping that continue to leverage AI technologies. By integrating machine learning models, personalization engines and predictive analytics tools into their digital stores, e-commerce companies will revolutionize the way customers shop for popular products.
#Ecommerce #personalization #reduces #shopping #friction