Fight night is calling! Bud Light, the official beer sponsor of UFC, officially answers the call to bring the crew together for fight night in a new campaign featuring UFC legends Bruce Buffer and Dustin Poirier. Together, the duo star in “Call Center,” a new commercial in which they each receive a box of Bud Light in exchange for performing a shift at the Call Center for two UFC fans.
But that’s not all: Bud Light, inspired by the “Call Center” commercial, is giving UFC fans 21 and older the chance to call Bruce and Dustin themselves and request to sit at the counter with their crew at UFC 322 for tickets as part of the brand’s “Fight Night PTO: Paid Time at the Octagon” activation. Bud Light goes above and beyond for UFC fans to ensure they can enjoy fight nights with their crew, and is now teaming up with the two UFC icons to cover fan service on fight night.
Todd Allen, SVP of Marketing for Bud Light at Anheuser-Busch, said: “Bud Light has been there in countless UFC moments, so we know well how the sport’s athletes, broadcasters and fans will do everything they can to enjoy fight night. No one has embodied that better throughout their careers than Bruce and Dustin, making them the perfect match to not only star in our new commercial. appear, but also take the lead in ensuring Bud Light and UFC fans are able to enjoy UFC 322 live, courtesy of our Fight Night PTO. We can’t wait to see you and your team in New York with a Bud Light in hand.”
Bud Light unveils the “Call Center”
“Call Center” opens with a UFC fan asking his friends how they were able to get off work for a UFC fight night while they all cracked open an ice-cold Bud Light. Suddenly we flash to Bruce Buffer on headphones in one of his famous jackets and hear the iconic “IT’S TIME” greeting, only to realize he’s not announcing a fight, but instead answering a customer service call alongside Dustin Poirier, who immediately drops an elbow on a three-hole punch. With a hilarious nod to the great effort that Bud Light and UFC legends put in to let fans enjoy fight night with their crew. Call Center will run in :30 format starting today.
WATCH BELOW:
Now introducing: paid time in the Octagon
How does Bud Light make fight nights with the crew more epic? By having Bruce Buffer and Dustin Poirier help you during your shift with the all-new “Fight Night PTO: Paid Time at the Octagon**” program. Starting October 22, you can call Bud Light’s call center at 1-800-BUD-LIGHT and have your PTO request ready. Once connected, Bruce Buffer will answer the call, giving fans the chance to score cash to cover their shift and win tickets to UFC 322 in New York City. For more information about participating in Bud Light’s “Fight Night PTO: Paid Time at the Octagon,” fans 21 and older can visit budlight.com/UFCPTOrules.
Dustin Poirier, UFC legend and Bud Light partner, said: “Bud Light has always been in my corner and now that I’m retired, it’s exciting to join the brand and make fight nights even more epic for fans and their crew. I never thought my next job would be at a call center, but it sure was fun to celebrate and give back to the UFC fans. who have supported me throughout my career.”
Bud Light partner and legendary UFC announcer, Bruce Buffer, said, “I have always been known for my voice, so it was a lot of fun to use it outside the Octagon. After announcing my partnership with Bud Light earlier this month, it was exciting to work with Dustin on this campaign and create something for fans of the UFC to enjoy from the Octagon side.”
Bud Light welcomed Buffer to the Bud Light family earlier this month at UFC 320. Together with Buffer and Poirier, Bud Light’s campaign builds on its commitment to going above and beyond to bring UFC fans together for some of the biggest moments. As the Official Beer Sponsor of UFC, Bud Light has continued to appear in and around the Octagon with robust programming including custom social and digital content, broadcast integrations and more.
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