As the official on-demand pickup and delivery supporter, DoorDash will participate in local campaigns, digital projects and community events in host cities and beyond. The company is also stepping into a new role as the first official supporter of the restaurant booking platform, giving fans in select U.S. cities a way to reserve tables through the app at viewing parties taking place next summer.
Brazilian legend Ronaldinho will help kick off the partnership with a digital campaign aimed at a new generation of fans.
“Joining DoorDash for this campaign was special because it took me back to how I started my career: wanting to have fun with the ball and create something magical,” he said.
“For me, football has always been about trying the impossible, making people laugh and sharing that joy with fans… I hope fans, old and new, feel the same excitement whether they are watching at home or in the stands.”
Romy Gai, FIFA Chief Business Officer, said the partnership is a natural fit. “The FIFA World Cup and the FIFA Women’s World Cup unite billions of fans… DoorDash’s strength in local markets and focus on connection make them a perfect fit.”
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