DeUNA: From a click checkout to Intelligent Payments Infrastructure

Here is the thing. Payments only look simple from the outside. In this daily episode of Tech conversations I sit down with Roberto “Rekk” Kafati, CEO and co-founder of DeUNA, to unpack how a filthy idea of one click grew into an intelligent payment infrastructure that now affects a large piece of Mexico’s online economy.

Reks explains why the high fall rates of Latin -America are not only an inconvenience, but a growth killer, and how Deuna’s early focus on orchestration and cash register opened the door to something bigger. When a regional regions see more than four out of ten online transactions throw backThe bar for reliability Sits In a different place. That practical problem was the stage for what arrived next.

Athia, Real -time decisions and 638 signals per transaction

Deuna’s pivot point came when traders asked a fair question. With all these payment data flying through the system, what should we do with it? The answer is Athia, Deuna’s AI-driven layer that watches Every transaction and supply Traders real -time insightRoute choices and proposed actions.

It is not another dashboard that you promise to check and then ignore on Friday. It is a reasoning engine that stands on top of 638 data points per transaction and the mess changes moving. That is how you get income back without punishing good customers with extra friction, how to avoid surprise costs of networks and how you protect recurring income when a processor wobbles. Reks runs through results that speak clearly.

Hervige traders saw conversion Lift of the original experience with one click. The infrastructure layer restores meaningful GMV and Trims allowances. Enterprise clients report ROI with double digits and stay around for the compound effect.

What resonated the most was the human story behind the statistics. DeUNA was born in the first months of the pandemic, formed by the shock that Real-World met companies when income fell from a cliff And market places became a lifeline with closed strings. Reks shares an unemployed look at a tough 2023, the kind of founders of the year rarely talk about On record.

The income immersed, deals went aside, life became complicated. The team opted for resilience and doubled a two -year vision. That bet is bearing fruit. About the last twenty -four months The company has grown at a pace that would bend a graph, and the focus has shifted from commoditizing orchestration to producing intelligence. Put simple, deserve confidence in checking out, then to make the data work for the trader in real -time.

Agent trade, American expansion and what comes next

We also look out. When chat interfaces start with more purchase decisions, sellers need infrastructure that can think, not just connection points. That is the territory that Deuna mentions intelligent infrastructure, and it is where Athia is active Every day.

The company is now in active conversations with large American retailers, confident after winning head-to-head enterprise evaluations. Reks fits the chance without hype. If you can see acceptance trends per processor, per country, per card type and are currently acting, keep customers, protect margins and avoid death with a thousand false falls. If you can’t do that, competitors will gladly welcome your frustrated shoppers.

If you give to The real growth engineers, this conversation is for you. We are talking about conversion lift, have built income and the sandy pieces of a payment company that sellers actually trust. We also talk about the days that you test determination and the tenth day you remind you why you started.

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