September 13 marks a historic moment Dana WhiteJust as one of his old dreams finally becomes reality. Canelo Alvarez is heading to Terence Crawford In a super middleweight title -Showdown in Allegiant Stadium in Las Vegas, with the Blockbuster Bout streaming on Netflix worldwide. The event is promoted by the UFC president in collaboration with the General Entertainment Authority President of Saudi -Arabia, Turki Alalshikhand Saudi Events Company Sela.
In March, the group unveiled plans to launch a brand new boxing competition, an ambitious step that is linked to the long-standing mission of White to repair a sport that he has often criticized as broken, dating from his Zuffa Boxing project. Now this mega fight between Alvarez and Crawford seems to be the first big step in the larger vision of White for the future of Boxing. The UFC head Honcho, however, has a different vision that he is planning to implement next year.
Dana White is intended to repair boxing via UFC-inspired DWCS model
It is no secret that when the Brothers of Fertitta and Dana White bought the UFC in 2001 for just $ 2 million, the sport was a living support. MMA was confronted with widespread sanctions and was still considered taboo in a large part of the United States. After investing nearly $ 40 million, Lorenzo Fertitta Was ready to walk away, until White convinced his old friend to take one last gamble with the ultimate hunter in 2005.
The gamble has paid off. The iconic final between Forrest Griffin and Stephan Bonnar is generally credited for saving the company, something that white itself has often recognized. Since then, White has continued to launch another fan-favorite product, the Contender series by Dana White.
The show gives rising hunters the opportunity to compete in what is essentially a live job interview, with UFC contracts awarded at the end of the night. Now, after the success of DWCs, White has revealed plans to bring a similar concept as the world of boxing. In a recent interview with Vegas PBSWhite revealed his big plans.
He said“In principle, in 2026, I will start my show, and what I am going to do is actually like the Contender series, the best, undefeated boys will fight against undefeated boys, and what you will do is, you will care for the first fight of the night and not just the main event.”
White also weighed on making new stars from the start, as the UFC did in the case of hunters such as Sean O’Malley, Jack della Maddalena and Jamahal Hill, who all rule or former division champions.
He added, “So I will build stars, do great fights, and then these boys will graduate, you know and fight with (Turki alsohikh) and they will determine how much they are paid.”
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Furthermore, the ultimate goal of White is to transform boxing into something that looks like the UFC, a Unified Combat Sports League. He even compared his vision with the structure of the NBA and NFL.
White went on “What we have done with the UFC is the UFC in an NFL, an NBA. There is a competition, you restore in sport, and other people want to invest in sport, whether they are sponsors or one of these financial companies, whatever it is. That is also what I want to do with boxing, and that is what I want to do.”
He concluded his statement by promising to repair boxing sport, which he classified as broken. ‘Listen, there is no ego or arrogance when I talk about boxing and try’ repair it ‘. This is a broken sport. ‘
Whether the boxing company of White will succeed remains uncertain. One of the biggest obstacles with which he is confronted is the Muhammad Ali Boxing Reform Act, which is designed to prevent anti-competitive practices by promoters. The law limits promoters to control titles and rankings and also requires greater financial transparency.
To get ahead, the UFC and parent company TKO have supported an amendment that is known as the Ali Revival Act, which would reverse some of these limitations. The effort, however, cost a big hit on Tuesday when the California State Athletic Commission withdrew its planned support after he had confronted heavy play during a public meeting.
If the bill fails, White could find it harder to challenge established boxing promotors such as Eddie Hearn and Frank Warren. Nevertheless, the UFC CEO insists that it is ready to move forward and to compete in the boxing world in the coming years. It will be interesting to see how his vision of TKO boxing unfolds in the future.
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