Cupid Stock Extends Rally for 15th Consecutive Session, Rising 34% in Just 15 Days

Shares of small cap FMCG player Cupid continued their strong upward momentum for the 15th straight trading session on Thursday and hit a new all-time high of Rs 526 on the BSE. In the past 15 sessions alone, the stock is up about 34%, reflecting continued buying interest.The rally has been even more impressive over a longer period of time. Over the past three months, Cupid’s share price has delivered multibagger returns, rising nearly 141% over this period and more than doubling investor wealth.

In a regulatory filing dated December 29, 2025, Cupid Ltd announced that its Board of Directors has granted in-principle approval for the establishment of a new FMCG manufacturing facility in the Kingdom of Saudi Arabia. This will be the company’s first manufacturing facility outside India and marks a major milestone in its global expansion plans.The proposed factory is intended to support the company’s FMCG growth strategy and strengthen its footprint in overseas markets, starting with the Gulf Cooperation Council region. By establishing production closer to key international markets, Cupid aims to improve supply efficiency, shorten delivery times and increase product availability in Saudi Arabia and other GCC countries. The project is expected to be financed through internal revenues, subject to detailed review and necessary legal and regulatory approvals.

Earlier, on December 23, 2025, the company announced a significant reduction in shares pledged by its promoter and promoter group. Committed equity has been reduced to 20% from 36.13% as on September 30, 2025, indicating improved financial strength and increased promoter confidence in the company’s long-term growth prospects. Lower promoter commitments are generally viewed positively by investors as it reduces balance sheet risk.

Valuation snapshot

At prevailing market prices, Cupid Ltd is trading at rich valuation levels. The stock is currently valued at a price-to-earnings ratio of 221.52, a price-to-sales ratio of 9.27 and a price-to-book ratio of 39.92.

These high multiples indicate that the market has priced in strong growth expectations for the company, with investors willing to pay a significant premium for its future expansion prospects.

According to Trendlyne data, Cupid continues to show strong bullish momentum technically, although indicators suggest the rally may be stretched in the near term. The 14-day Relative Strength Index is at 93, well above 80, which puts the stock in a highly overbought zone. Such elevated RSI levels often indicate the possibility of a near-term correction or consolidation.

Nevertheless, the broader trend remains positive. The stock is currently trading above all major short- and long-term moving averages and maintains a bullish structure across all eight simple moving averages, reinforcing the underlying strength of the ongoing uptrend.

Overall, Cupid Ltd’s recent rally appears to be driven by a combination of strong price momentum, improving promoter confidence and strategic international expansion plans, although elevated valuations and overbought technical indicators suggest investors may remain cautious in the near term.

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