Dogecoin’s price is rising as the House of Doge plans a NASDAQ listing and SEC approval for DOGE ETFs, increasing institutional interest.
Dogecoin has recently experienced a notable price increase, coinciding with a broader rally in the cryptocurrency market.
On October 13, the token rose to $0.2073, a 105% increase from the low just days earlier. This increase comes as the House of Doge, the business entity associated with the Dogecoin Foundation, prepares to go public by merging with Brag House Holdings.
Analysts believe that this could yield further gains for the coin, with additional factors such as the possible adoption of DOGE-based ETFs of the SEC also plays a role.
House of Doge merges with Brag House Holdings
The Doge’s House has announced its plan to merge with Brag House Holdings, signaling a major development for Dogecoin.
The merger is expected to generate $50 million in investment capital, which could provide crucial resources for the company’s expansion. This deal also aims to connect the worlds of cryptocurrency and traditional capital markets.
With this merger, the Dogehuis wants to help bridge the gap between crypto and industries such as gaming and college sports.
The listing on NASDAQ will also be a big step for Dogecoin, bringing the coin closer to mainstream financial markets. This public listing could result in greater exposure for Dogecoin and could open the door for further institutional interest in the token.
Potential SEC Approval of DOGE ETFs
A second factor that could support Dogecoin’s price is the possible approval of DOGE-based exchange-traded funds (ETFs) by the US Securities and Exchange Commission (SEC).
Several leading companies, including 21Shares, Bitwise and Grayscale, have filed applications for DOGE ETFs, which would provide institutional investors with access to Dogecoin. These funds would also attract more capital into the market, which would contribute to increased demand for the cryptocurrency.
#Dogecoin ETF applications from Grayscale, Bitwise, 21Shares and Rex-Osprey are currently under review by the SEC.
Approval rates reached 90%. pic.twitter.com/EaPOuowvWx
— BTOG (Bit Origin) (@BitOriginLtd) September 3, 2025
Recently, the launch of the DOGE ETF, which has a 1.5% expense ratio, has already attracted $30 million in investments. This shows the growing interest from investors looking for a more regulated way to gain exposure Dogecoin.
If other cheaper DOGE ETFs are approved, it could lead to even more inflows and further increase the price of the token.
Dogecoin price trends and technical indicators
A well-known crypto analyst has made an optimistic price prediction for Dogecoin in 2025. This prediction followed a sharp 60% drop in the coin’s value, leading to $364 million in liquidations.
In its analysis, Trader Tardigrade highlighted that Dogecoin typically recovers after an 80% drop from its peak.
$Doge/monthly
When #Dogecoin experiences a decline of almost 80%, then a huge wave begins 🔥 pic.twitter.com/ZaARff3XqW— Trader Tardigrade (@TATrader_Alan) October 13, 2025
Moreover, Dogecoin recently surpassed the key support level at $0.1953, indicating continued strength.
The next major resistance level is at $0.2500, which could be a target for the bulls. However, a decline below $0.1700 would invalidate the current bullish outlook and could signal a price reversal.
As the Dogenhuis prepares to go public, the approval of DOGE ETFs remains likely. Moreover, the price of Dogecoin is expected to continue to rise. Investors will be watching these developments closely for further signs of momentum in the crypto market.
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