The stereotype suggests that the cricket of women in the shadow of the men’s game remains and cannot be commercially successful. But that image is outdated. According to 1xbetDuring women’s tournaments (WPL, Women’s Women’s Women’s), the bet volume of events such as India vs Bangladesh, Bangladesh Premier League (BPL) and even English Premier League (EPL) matches.
History of the struggle: how Indian women breakthroughs in cricket
Cricket for women in India has a heavy history. First games were stopped in the 1970s, but without full support from the Federation, without TV broadcasts and spectators.
Everything changed after the breakthrough in 2017 – the ladies team of India reached the World Cup final, where they lost in a dramatic match. That defeat became a turning point, when faith grew in Indian society that the girls could bring the trophy home.
In 2020 there was another leap – the T20 World Cup final, where the Indian women fought again for the title. Then a new story was born – women in cricket became national heroes. The total viewing time for women’s competitions in India grew 2.45 times.
It is also worth mentioning the Women’s Asia Cup, held since 2004 and considered an important regional tournament. From 2024 there have been 9 editions and India has won 7. It is the most successful team in the history of Asia Cup for women.
WPL – Historic turning point
In 2023, BCCI Women’s Premier League (WPL) launched-a full, well-organized competition with franchises, concepts, TV rights, studios and advertising. By 2024, the WPL had more than 103 million TV viewers, and the latter attracted more than 30,000 fans to the stadium.
Figures grew even more in 2025. According to Jay Shah, more than 30 million viewers watched the opening match, TV rating rose by 150%and the digital audience grew by 70%. The Jiostar platform included:
- 142 % growth in linear TV public
- twice as many views on CTV compared to 2024
- Total range – 300 million viewers
The WPL officially became the second most valuable women’s competition in the world after the American WNBA.
Catching up cricket for women with men’s game
According to Kantar’s India in Search Study, the interest in cricket for women in India in the past year grew by 103%. With 223 million monthly searches, it is already a serious influence factor.
The 2020 WT20 final on Melbourne Cricket Ground (MCG) was attended by 86,000 fans – slightly less than the final of the men in the same stadium. In India, the broadcast of the final had 9.02 million TV viewers, with a total viewing time of 5.4 billion minutes in the country.
In 2023, the World Cup World Cup established a new global record -192 million hours watching worldwide, 44% more than in 2020. In India alone, ICC 105 million TV viewers for the tournament, still reports less than the Men’s T20 WC 2022 (167 million TV range), but growth speeds.
The ODI World Cup 2022 received 1.64 billion video gates on ICC Digital Platforms – the highest digital result between all ladies tournaments and the third general of ICC tournaments after ODI WC 2019 and T20 WC 2021 for men.
Commercially, Cricket has not yet reached the level of men. Medi -bogs for IPL for men are appreciated at $ 6.2 billion, while the WPL rights are $ 116 million for five years (ViaCom18). At the same time, growth is unprecedented: in 2025 the WPL pulled 70 brands into 45 categories, 40% more than in 2023.
1xbet on support
While some still see women’s sport as a niche, the WPL and the World Cup World Cup already beat some men’s tournaments in views, bets and commercial growth.
1xbet supports this breakthrough by creating a space where women in cricket can be heard, noticed and recognized. To emphasize the ICC Ladies 2025 Cricket World Cup, from 30 September, the company is launching the World Cup Queens 2025 Cricket Tournament, where participants Apple MacBook Pro 16 ″ M4 -Laptops, Apple iPhone 16 Pro Max Smartphones, Apple Watch Series can win.
“We believe that the cricket of women in India went beyond the ‘potential’ stage – women in cricket have repeatedly demonstrated that they are strong players.
About 1xbet
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