Like it or hate it, social media is part of your business. Either you maximize its potential or you miss out on the influence it could bring you, not to mention the professional connections that yield breakthrough results.
January is Social Media Month at Inman, and there’s never been a better time to dive deep into the marketing potential of the different platforms on your phone. With the right social media strategy, agents can build trust and brokers can build brand perception at scale. That’s why we’re starting 2026 with a clear focus on what actually works: no recycled tips, vanity metrics, or “just post more” advice.
This month we bring you:
- Josh Ries’ Guiding Insights
- Jessi Healey’s weekly magazine Popular column
- Profiles of agents, teams and brokers killing it on social media today
- Even more of the exceptional social media reporting you’ve come to expect from Inman
How you can be part of the conversation
Do you have something to say? We would love for you to become a contributor. For more information about this, please contact our contributor editor.
January is Social Media Month at Inman. Start the year by diving deep into the platforms that matter most, the latest algorithm shifts, the smartest strategies to stand out, and more. Additionally, we’re introducing the coveted Inman Power Player Awards and this year a class of New York Power Brokers and MLS Innovators.
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