Cleevo Co-founders Karan Shah and Mayank Jain
Cleevo, a brand for home hygiene, has collected $ 1 million in seed financing in a round led by eternal capital, with the participation of Zeca Capital, and Angels and syndicate investors from the start-up ecosystem. Remarkable names include DEVC, UTSAV Somani (ISEED), Suhail Sameer (OTP Ventures), Sumit Jalan, Ajay Kumar (Action Tesa Group) and Alok Mittal (Indifi), together with important members of the Venture Garage Network.
The core proposition of Cleevo is the replacement of conventional, water -heavy liquid cleaning agents with compact concentrate -based alternatives that are lighter for sending, storing easier and reducing the use of plastic use and transport emissions. While traditional floor cleaners usually sell around £ 800 for 5 liters, the alternative based on concentrate on concentrates is priced at £ 350 for the same volume. The company said that his non-toxic formulations are created by its internal R&D and production unit.
“This fundraising is not only about capital-it is a validation of the fundamental shift that we make possible. This allows us to expand our R&D scales, build production and build a brand that deserves confidence at every touchpoint,” said Cleevo’s co-founder and CEO Mayank Jain.
The fresh capital will drive the following growth phase of the brand-included an extension of 10 times in production capacity, a deeper investment in R&D and a push on digital distribution, B2B pilots and selected international markets. Cleevo is also planning to invest in initiatives for building talent and brand.
Counting more than 1.5 Lakh customers who have already been served, the brand claims to see a strong online traction via platforms such as Zepto, Amazon, Flipkart and its own D2C site.
Published on 29 May 2025
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