The long-awaited return of the golf ball may not arrive as quickly as expected.In a message to golf ball manufacturers, the USGA and R&A revealed they are reconsidering the current timeline for implementing changes aimed at curbing how far elite players hit the ball. The governing bodies are now asking for feedback on whether to […]
Welcome to Play Smart, a regular GOLF.com game improvement column that will help you become a smarter, better golfer. Recreational golfers often ask about the same thing: spin. They watch the pros put English on the ball around the greens every weekend and can’t wait to get it done themselves. The problem is that they […]
The unicorn, a creature once confined to fantasies and children’s fairy tales, has migrated into the real world of adults. It has long been a household term in the technology sector, shorthand for a privately held startup valued at more than a billion dollars. More recently, the ‘unicorn’ has also found a place in golf […]
In this week’s edition, the boys discuss Rory McIlroy’s comments that the LIV players should play their European tour penalties, debate Michael La Sasso’s controversial move to LIV and explain why Will Zalatoris is the most interesting player in American Express. CHAPTERS 0:00: The boys co-hosted “Golf Today” to exciting reviews (we think) 03:00: Rory […]
A new gear drop season is upon us, and if Fairway Jockey club sales are any indication of what the public is into at the moment, then Mizuno’s latest irons are definitely kill It. Mizuno has long had a reputation as a ball-striking iron, but with the introduction of the Pro Modern line, which launched […]
Choosing the right shoes for golf can have a significant impact on your performance and comfort. How do you choose the perfect pair of golf shoes per season? Each season brings unique challenges that require specific features from your shoes. Understanding what to wear and when can improve your experience on the course. When it […]
Luke Donald’s opening speech at the 2025 Ryder Cup was a lot. Subtle wasn’t one of them. “It’s not about prize money or world rankings – it’s about pride,” Donald said from the stage at Bethpage Black. “It’s about representing your flag, your shirts and the legacy you leave behind.” And he wasn’t done there […]
The theme of Titleist’s 2026 golf ball launch: Enhance the primary characteristics of the balls while maintaining their authentic identity. That applies to the entire line-up. Read on below for everything you need to know about the 2026 versions of the popular and cheaper Velocity and Tour Soft golf balls. (To browse all Titleist golf […]
FOR IMMEDIATE RELEASESan Diego, CA – January 21, 2026 Future Champions Golf secures annual waivers Champions of the FCG West Coast Open at Pumpkin Ridge and FCG National Tour Spring Break Junior at Twin Oaks earn spots to the Memorial Amateur Championship Future Champions Golf (FCG), the world’s premier junior golf tour, is proud to […]
Odyssey has always been a leader in alignment technology, going back over 20 years with their first 2-ball putter. Now the company is adding another option to their lineup with the new 1/2 Ball alignment aid in the Ai-Dual putter line. “When you look at addressing, you want something that is so smooth that you […]