Many industries benefit greatly from strategic marketing, but are often held back by legal or compliance requirements. Financial services, healthcare, legal, insurance, engineering, energy and environmental management, cybersecurity and similar industries are often seen as dry, overly stoic or difficult places to apply creative tactics – although that’s not true at all. Before teams can […]
When the Content Marketing Institute surveyed marketers last year, content strategy felt neutral: stable, but uninspired. This year? Marketers are making real strides. In his latest research 97% of marketers say they now have a content strategy. Of those, 13% report significant improvements in performance and ROI, while almost half (48%) saw modest improvements. Thirty […]
Despite generating more data than ever before, marketing teams continue to struggle with making their data accessible and actionable. The ongoing issues of data silos and integration continue to hinder teams in their efforts to make more informed decisions. Nearly two-thirds of respondents to MarTech’s 2025 State of Your Stack survey said they were experiencing […]
In a world increasingly shaped by AI, strategy is not less important, but indispensable. WPP’s move to produce ads with AI may make execution faster and cheaper, but it also highlights a deeper shift. As AI takes over tasks, the need for truly strategic thinking only increases. We’ve seen industry upheavals before: dotcom, social media, […]
I recently opened the X app, saw a post I wanted to read more about and tapped the link, only to open it in And there it was: they adopted the same in-app trap. Uhm. For more than a decade, social media platforms served as powerful distribution engines for publishers and marketers. One popular Facebook […]
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The Punjab government has started registration for its online auction of premium ‘beautiful’ number plates in December, giving vehicle owners across the province the opportunity to bid for exclusive and customized registration numbers. This initiative allows participants to secure vanity plates for motorcycles, passenger cars and commercial vehicles without visiting a physical office. The auction […]
Nickson Zhuwayo, a Grade 7 student at Manyoshwa Primary School in Seke, Zimbabwe, uses this lantern to read and do his homework at home. Credit: Farai Shawn Matiashe/IPS by Farai Shawn Matiashe (like, Zimbabwe) Friday December 5, 2025 Inter-Press Office SEKE, Zimbabwe, Dec 5 (IPS) – When Monica Ben goes home after school, she takes […]
Co-founded WordPress on December 2 Matt Mullenweg, Executive Director Mary Hubbardand chief architect Matias Ventura took the stage in San Francisco, joined by staff and guests from around the world. And for the first time, a major WordPress release was launched live during the keynote: WordPress 6.9 was released into the world as the audience […]
Have you ever wondered how an idea that starts with two friends in a pub shapes conversations about health around the world? That’s what I thought about when I met Graham Link & Timothy Gnaneswaran from Movember on the show floor of AWS re:Invent. Their story extends far beyond the mustache that everyone recognizes. What […]