For decades, marketing leaders have guided buyers through a neat sequence, from awareness to purchase. Today, that linear funnel model is crumbling. Buyers are now charting their own course: they jump between channels, educate themselves through digital content and often start selling late or not at all. As it became harder to get buyers on […]
In the second episode of our series on authentic creator partnerships, Acceleration Partners influencer expert Mandalynn Carlson discusses best practices for building strong creator relationships. Authentic partnerships between brand creators are crucial in the evolving consumer landscape as more and more people buy from who they watch. Audiences look to creators who are ambitious or […]
Caroline Awuor plants seedlings on her farm in Siaya County, western Kenya. She is a beneficiary of the My Farm Trees Project. Credit: Jackson Okata/IPS by Jackson Okata (Siaya, Kenya) Monday December 8, 2025 Inter-Press Office SIAYA, Kenya, Dec 8 (IPS) – Morris Onyango has been trying for years to reforest his degraded land on […]
The nominees for the 83rd annual Golden Globes have been announced, and Apple TV is well represented with 14 nominations. Towards the pure And Disconnection led the way for Apple, with multiple nominations in multiple categories. Most striking about Apple’s presence on the nomination list is that Apple TV has three of the six nominations […]
Cybersecurity is less about flashy tools and more about calm, consistent habits. Most incidents can be traced back to a handful of avoidable gaps. Close it and you reduce risk without slowing down the business. Rely on passwords alone Many teams still use passwords as the only lock on critical systems. That’s an open invitation […]
In the MarTech section “MarTechBot explains it all” we ask ourselves a question about marketing MarTechBotthat has been trained in the MarTech website archives and has access to the wider internet. Ask: What’s the biggest shift in marketing technology and media besides AI – and how should marketers adapt now? The most urgent change facing […]
I’d like to tell you what I learned about HTML and CSS from a five-year-old child. Just as I opened my code editor and browser and started writing simple HTML boilerplate, my niece walked in. She is small and normally very loud, but on this particular day she stood quietly next to my desk, as […]
Last week was one of those times when everything had to be done at the same time: work and private life in one chain of things that had to be solved. Somewhere you have to unsubscribe, and this time it included the blog. In the meantime, I hope you find something to share on Instagram, […]
We are Fiddle.Digital Design Agency, founded by Dmytro Troshchylo And Olga Skrypka in 2017. Later another important person joined us, Vladyslav Penev. Dmytro serves as creative director and art director, overseeing the quality of the output, although, more simply, he is a modest designer. Olga is the COO of the agency and responsible for business […]
There’s a specific look on a customer’s face when he pulls a barn-door halibut over the rail of a boat. It’s a mix of exhaustion, disbelief and pure adrenaline-filled joy. That moment is the product. For charter companies and tourism agencies, the challenge is not in the quality of the product. The product – […]