Why today’s buyer’s journey no longer fits the funnel | MarTech

For decades, marketing leaders have guided buyers through a neat sequence, from awareness to purchase. Today, that linear funnel model is crumbling. Buyers are now charting their own course: they jump between channels, educate themselves through digital content and often start selling late or not at all. As it became harder to get buyers on […]

Best practices for authentic influencer partnerships

In the second episode of our series on authentic creator partnerships, Acceleration Partners influencer expert Mandalynn Carlson discusses best practices for building strong creator relationships. Authentic partnerships between brand creators are crucial in the evolving consumer landscape as more and more people buy from who they watch. Audiences look to creators who are ambitious or […]

Farmers earn while revitalizing native forests through a Blockchain-powered app

Caroline Awuor plants seedlings on her farm in Siaya County, western Kenya. She is a beneficiary of the My Farm Trees Project. Credit: Jackson Okata/IPS by Jackson Okata (Siaya, Kenya) Monday December 8, 2025 Inter-Press Office SIAYA, Kenya, Dec 8 (IPS) – Morris Onyango has been trying for years to reforest his degraded land on […]

Apple collects 14 Golden Globe nominations and dominates the Best TV Drama category

The nominees for the 83rd annual Golden Globes have been announced, and Apple TV is well represented with 14 nominations. Towards the pure And Disconnection led the way for Apple, with multiple nominations in multiple categories. Most striking about Apple’s presence on the nomination list is that Apple TV has three of the six nominations […]

Common cybersecurity mistakes companies make (and how to avoid them) – WP Reset

Cybersecurity is less about flashy tools and more about calm, consistent habits. Most incidents can be traced back to a handful of avoidable gaps. Close it and you reduce risk without slowing down the business. Rely on passwords alone Many teams still use passwords as the only lock on critical systems. That’s an open invitation […]

Why privacy, not AI, is the biggest marketing shift to watch | MarTech

In the MarTech section “MarTechBot explains it all” we ask ourselves a question about marketing MarTechBotthat has been trained in the MarTech website archives and has access to the wider internet. Ask: What’s the biggest shift in marketing technology and media besides AI – and how should marketers adapt now? The most urgent change facing […]

Week 48ish | December 8, 2025

Last week was one of those times when everything had to be done at the same time: work and private life in one chain of things that had to be solved. Somewhere you have to unsubscribe, and this time it included the blog. In the meantime, I hope you find something to share on Instagram, […]

Building with a perfect pitch: how Fiddle.Digital curates high-quality digital experiences | Codrops

We are Fiddle.Digital Design Agency, founded by Dmytro Troshchylo And Olga Skrypka in 2017. Later another important person joined us, Vladyslav Penev. Dmytro serves as creative director and art director, overseeing the quality of the output, although, more simply, he is a modest designer. Olga is the COO of the agency and responsible for business […]

How to Bring the Alaska Fishing Dream to Customers – Social Media Explorer

There’s a specific look on a customer’s face when he pulls a barn-door halibut over the rail of a boat. It’s a mix of exhaustion, disbelief and pure adrenaline-filled joy. That moment is the product. For charter companies and tourism agencies, the challenge is not in the quality of the product. The product – […]