If you’ve spent any time in the affiliate world, you already know that there is no shortage of networks, tools and promises of ‘easy money’. But in reality, making money through affiliate marketing comes down to three crucial parts: correct networkthe right partnersand the proper tracking infrastructure. That’s exactly true Emitra stands out, a modern, […]
With all the hype surrounding AI, it should come as no surprise that I’ve encountered many less tech-savvy marketing team members who think AI does everything now. However, there are limitations to its capabilities, and wise marketers will combine AI’s capabilities with their existing technology to – as the mechanic’s motto dictates – use the […]
Last month I asked a VP of marketing how potential customers found her company. “Organic search, some paid, some social,” she said. I opened ChatGPT and entered a question that her ideal customer would use: “Best customer data platforms for healthcare SaaS teams with small RevOps staffs.” Her brand never surfaced. That gap is more […]
The reason so many companies abandon strategy during stable periods is not just complacency or success. It is something more fundamental and damaging: a fundamental misunderstanding of what strategy actually is. In business, strategy is routinely treated as a plan, a roadmap, or a commitment to one coherent line of action. It is formulated as […]
OpenAI is officially active in the advertising world. And not just any ads: top-shelf super-premium ads with a CPM of $60. That’s the price range of live NFL broadcasts, well above Meta’s CPM of under $20 and miles away from your average programmatic placement. The field? ChatGPT is not like Google or social media. It’s […]
Friday 9 Jan 2026 Scroll blur is that oh so wonderful web design experience where elements fade as they scroll into view. Often with a bit of transformation on the Y-axis. If you are reading this via RSS, you have been spared. Done subtly and in moderation, scroll fade can look great†. Unfortunately and to […]
At Affiliate Summit West, one theme emerged loud and clear: the traditional boundaries between PR, affiliate and performance marketing are no longer tenable. If AI-driven discovery By reshaping the way consumers research, compare and make a purchase, editorial content is no longer just a brand-building exercise. It becomes a measurable, scalable performance driver if brands […]
Artificial intelligence has ushered in a golden age of creativity, especially in the field of image generation. Thanks to a growing number of powerful and accessible AI image processing tools, individual creators – including those from the busy corners of Reddit – can now generate stunning visual artworks, portraits, landscapes and surreal compositions with just […]
If I could pick just one of the many Google services I use regularly and keep for life, losing access to all the others, it would be Google Photos Google Photos. Having automatic and accessible backups of my photos that can be edited and shared on any device I use is a luxury that is […]
Kakegurui is a Japanese anime and manga series created by Homura Kawamoto about gambling. The series explores themes of risk, addiction, manipulation and the thrill of high-stakes betting. It shows exaggerated expressions, which emphasize gambling as a forbidden pleasure. The meme ‘Kakegurui Masho’ refers to a viral scene featuring the main character, Yumeko Jabami. This […]