Latest Updates Around The World
We are entering a world where new AI tools remove the limitations that have long limited what marketers can achieve. Time and budget once consumed by bureaucracy, coordination overhead and complex execution are automated, leaving behind the creative, strategic and people-focused work that actually drives business value. This is what we got into marketing in […]
The best loyalty programs are designed to appear as a friend you actually know. Marketers have a thousand ideas and no time to test them. AI won’t give you perfect answers, but it will help you get from stuck to running faster. I performed this process via ChatGPT, Claude and Gemini. Results vary, but the […]
This article serves as a professional guide How to learn front-end development from scratch. It provides a beginner-friendly roadmap, practical steps, and expert insights to help you start building real websites with confidence. Front-end development is the skill of creating the visible part of websites: the part that users see and interact with. Every button, […]
Google introduces Scenario Planner, a no-code tool designed to make the Meridian marketing mix model accessible to marketers who don’t have a data science team on speed dial. Marketing mix modeling has long promised rigorous, data-driven budget optimization. The problem has always been usability. Scenario Planner aims to change that by turning complex model results […]
This article serves as a professional guide 5+ trusted ways to earn gift cards without paying anything. Many people search for “free gift vouchersonline but get trapped in fake generators, scam apps or risky websites. This guide takes away that confusion and focuses only on trusted, effort-based methods. Digital gift cards are now part of […]
SAP today announced that it is renaming its SAP Emarsys solution to SAP Engagement Cloud. The rebrand is part of a broader SAP strategy to make engagement a core competency across the company’s entire portfolio. But it’s not just a name change, Joanna Milliken, head of SAP Engagement Cloud, told MarTech. “With Engagement Cloud, we […]
Marketing measurement has changed a lot in recent years. Attribution alone isn’t enough, and most brands know it. Incrementality testing and media mix modeling (MMM) are no longer optional. Yet many teams are still stuck. Not because they don’t understand measurements, but because they don’t know how to act when the data isn’t perfect. Measurement […]
Last quarter, a B2B SaaS marketing team conducted a full content audit. They hired a strategist, surveyed customers and spent three months building a messaging framework. Meanwhile, their customer success manager had a Slack channel full of verbatim quotes from customers explaining exactly why they were buying. Their CRM contained deal notes where reps had […]
Traffic from AI chatbots converts faster than traffic from Google. That’s according to Airbnb CEO Brian Chesky, who dropped the data point during the company’s fourth-quarter 2025 earnings call. “And what we see is that traffic coming from chatbots converts faster than traffic coming from Google,” says Chesky. He did not share specific exchange rates. […]
The newest GTM effectiveness report from Proof Causal.ai and Fiduciari make the numbers hard to ignore. In enterprise B2B go-to-market functions, approximately 53% of GTM spend was ineffective in a basket of approximately 500 publicly traded companies. Among private startups and scaleups that Proof had access to, the inefficiency rate rose above 70% before causal […]
