Impronta: architecture, product and digital in one gesture
A lightweight interface for dense content. The Impronta website is turning a complex technical world into a digital experience that is orderly, fluent and measured – where every visual detail serves clarity.
“The elegance of an interface is in its transparency – when it is there, but not seen”
Make it feel easy without simplifying the content
The project started with a clear challenge: intuitive intuitive of the highly technical content – opening systems, finishes, options, materials. We have created a clear visual hierarchy, a lightweight interface and a modular navigation logic that guides users without overwhelming them.
From the menu to product pages, each element is designed to deliver depth without gravity. The experience is quiet, clean, measured. The site does not impose aesthetics – it leaves it.
Modular structure, coherent voice
We have started with structure: a fully modular, configurable system with which the Impronta team can build and update content independently, while retaining consistency and precision. This approach enabled us to manage a large amount of information and to shape an essential digital story. Each section has a clear goal each part. Nothing is graceful, nothing is random. Even the animations – subtle, goal -oriented, never intrusive – follow this logic: not made to impress, but to guide. The result is a website that does not show off – it shows the method.
Technologies and development
We chose it Nuxt.jsA vue.js -based framework, for its performance and reliability. Content is managed with Strapi, an Ophttps: //nuxt.comen-source headless CMS connected via graphql APIs-a setup that ensures flexibility and consistency in how information is supplied. The website is structured around reusable modular blocks, designed to be freely combined while retaining visual coherence. We used for animations GSAPIn particular the flip and split text plug-ins, to reach smooth transitions and refined micro interactions.
Company information
ET Studio is an independent creative studio powered by beauty and meaning. It designs adapted digital experiences – websites, visual identities, brand strategies and content – for all kinds of brands, from established companies to emerging projects. Every work is a carefully designed narrative system, where aesthetics and meaning remain in balance. Design, copywriting and education are the tools that it uses to build experiences that inspire, clarify and improve daily life. It works with care and precision, between intuition and method.
What was the biggest challenge about making this website?
Dealing with a large number of technical content without having the experience feel heavy. Every element had to be informative, but also lightweight, modular and easy to explore. It was a constant balance.
Share a tip about creating this website.
Start of structure. A solid modular system can simplify the complexity and give your content the space it needs.
What did you learn when creating this website?
That you can combine depth with clarity. And that working on multiple touch points – such as the website and the catalog – at the same time strengthens consistency.
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