Promoted PIN placements for demand gen -campaigns and more digital marketing news | Marketing O’Clock Episode 384
This week on marketing-promoted pins that are officially launched on Google Maps through Demand Gen, which offers advertisers a new way to increase visibility with location-based placements.
In the meantime, web makers are confronted with a harsh reality – there is no way to report Google for your content for AI functions, unless you completely unsubscribe from Google Search. Google also clarified how wide match works in addition to AI overviews, and notes that advertisements can appear above, below or within the module – but never in more than one position at the same time.
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Intro – 00:00
📰 Head news
Map placements have arrived for demand gene campaigns – 1:56
Sundar Pichai does not think that web publication is dead – 3:45
Update about how wide match works with AI overviews – 12:39
🛠️ Cool Tool – 16:17
🔥 Take the week – 17:15
⚡ Lightning round ⚡
Paid – 18:23
Organic – 30:09
Social – 36:29
⚙️ hard work or hardly work – 41:46
🔎 🔎mi – 45:26
🧠 must read the marketing article of the week – 46:12
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