Canadian Tyre, Tim Hortons Form Loyalty Program Partnership – Moneysense

Neither of the two brands would specify what kind of offers shoppers will see. They said that those details and information about what a eligible purchase is and how much Canadian tire money will be earned per dollar issued will be available closer to the launch.

Partnership paves the way for more benefits and partners

The Canadian tires CEO Greg Hicks and the Chief Marketing Officer of Tims Hope Bagozzi each said in a statement that the partnership will deliver even more value to their customers.

The collaboration continues the growth of the Triangle Rewards program further outside the Canadian tire family of brands – SportChek, Party City, Mark’s, Pro Hockey life and atmosphere. The loyalty program already has stimuli for customers who patrol Petro-Canada petrol stations and Royal Bank of Canada. A partnership with Westjet will be launched next year.

Legacy brands fight for shares in busy reward space

The Triangle Rewards program from Canadian Tyre has nearly 12 million members and is a cornerstone of its True North Initiative, which is intended to deliver growth and operational efficiency through restructuring and an investment of more than $ 2 billion over four years. Tim Hortons also let his reward program grow by his roll -up to win the competition and by offering App users the opportunity to skip the line when ordering.

Lauren Burrows, a senior manager of the retail strategy at Adviesbureau Accenture, said that the Tim Hortons and Canadian Tyre Partnership is “so powerful” because it gives both brands more ways to involve their customers in categories “high-frequent” spending categories-coffee, gas, household products. “This is a great example of loyalty programs that develop from transactional to real strategic,” she said in a LinkedIn post.

However, Liza Amlani, director and co-founder of the Retail Strategy Group, pointed out: “This is less about customer printing and more about two legacy brands that are looking for an incremental share in an oversaturated loyalty market.”

“Canadians are already juggling with too many programs, and unless the value proposition is simple, transparent and really rewarding, the risk of just becoming a company connection that benefits the brands more than the shoppers,” she said in an e-mail.

Partnerships unlock even deeper consumer insights

The Canadian Tyre and Tim Horton’s partnership comes when companies are increasingly launching, retooling and growing their loyalty programs. In recent years, the loyalty program of the scene of Cineplex and Scotiabank was revised, when the owner Empire Co. Ltd. Major changes are also on the way to the Aeroplan program of Air Canada.

Article continues advertisement

Although such programs provide discounts for customers, the benefits are even greater for companies. Companies get access to a huge series of information about retail habits and demographic data from consumers every time someone registers or uses their program. Retailers then use the data to adjust their merchandise and stores to the wishes and needs of their customer base, so that the profit is maximized.

Partnerships between loyalty programs give companies even more data and enables them to put together a more detailed picture of who their customers are and why they will buy more.

Read more News:

About the Canadian press

The Canadian press is the familiar news source and leader of Canada in providing real -time stories. We give Canadians an authentic, impartial source, driven by truth, accuracy and timeliness.