I believe that the future of services (e.g. golf club fitting, driving range experience, golf club membership) should always exist be people-oriented, but also data-driven and technology-enabled.
Personalization of golf clubs go beyond just trying out shafts and heads. We can find it in many places AI, sensors, motion tracking and deeper data analysis to support personalization.
This opportunity is open to everyone, not just the giants of the golf industry! A shining example is Wilson Fit AIshowing how innovative solutions can empower everyone. Wilson’s data from all installers worldwide is used improving the AI.
Current fitting systems also contain tools that make this possible record physical activity—rotation, pace, angle of attack, angle of view—along with club data and ball flighttransforming decisions about lying angle, axis flexionAnd main design in well-considered choices.
With databases of thousands of shafts, heads and swing types, in addition to historical pass data, recommendations become remarkably accurate.
She expert matching of shaft-head combinations who have proven to excel based on a the golfer’s swing speed, angle of attack and smash factorwhich inspires a new level of performance.
The speed, angle of attack and smash factor inspire a new level of performance.
Brands like TaylorMade should enable golfers to achieve their goals. I would urge brands to make plans for the phase after purchase also, making golfers’ lives easier.
Callaway Golf is strategically expanding its activities tour-level elite fitting experience to include everything Five iron wave locations.
This initiative allows Five Iron’s experienced golf coaches to facilitate adjustments tailored to the specific needs of each golfer.
The price for Callaway Tour Fittings is set at $99 per hourmaking it a more affordable option than typical boutique fittings and increasing accessibility to high-quality fitting services to a wider audience.
The Kingdom at The Grove by TaylorMade
I believe what TaylorMade will introduce The Grove from spring 2026 it will be significantly more advanced and practical.
The Kingdom up The Grove is about to one exceptional destination for Tour players, emerging talent, elite amateurs and passionate golfers to be fully committed to the TaylorMade brand, its products and its team.
This innovative facility will have highly skilled and experienced technicians who will do just that use advanced technology like
- Trackman,
- Foresight Golf Simulator,
- GEARS is a wave motion analysis and body tracking system used by PGA professionals, club fitters and club manufacturers to measure and analyze every nuance of a swing. Experience your golf swing in slow motion, rendered in glorious 3D, from address to follow-up.
- Quintisch is a High speed camera based well analysis tool used by professionals and amateurs for data-driven improvement.
Golfers get the chance to do that test the full range of TaylorMade productswhich closely matches the offerings available at TaylorMade’s US headquarters.
All this will be in one visually striking, sustainable building that serves multiple purposes. It will occur
- three modern mounting boxes,
- a putting studio, and
- a tailor-made workshop that promotes the development of skills and creativity.
In addition, the facility includes a lounge and dressing room for relaxation and convenience.
The building is built with a sturdy wood structure contains hidden solar panels on the roofeffective reducing its ecological footprint and promoting environmental responsibility.
Further changes at The Grove
In addition to the new, ultra-modern building, the entire driving range at The Grove reconstructed by Kyle Phillips Golf course design.
The new grass driving range at The Kingdom will be there 7.4 acres and 320 yards (293 meters) long, with a teeing area of 600 square meters in front of the building.
The kingdom in The Grove will also benefit from one redesigned short play area of 4,000 square meters, allowing golfers to dial in their exact wedge setup.
During the construction process approximately 40 new trees will be planted in surrounding areas, while the entire facility at The Grove will be 8.5 hectares of pure golf paradise.
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