Connecting with – and ultimately converting – a global audience requires deep integration, automation and an understanding of cultural nuances.
At first glance, localization sounds like a simple process. Translate the source text, review and publish. In reality, it’s a complex, ongoing effort involving translation, product, engineering and marketing teams. That’s because global expansion isn’t just about translating content, it’s about building experiences that are unique to each market and that deliver measurable business results.
Far too often, localization becomes a reactive, manual and fragmented process. Many workflows still rely on outdated methods such as copying and pasting content, uploading and downloading files, tracking changes in spreadsheets, and coordinating web updates via email. Every manual task creates delays and increases the risk of human error, especially as content volumes grow and release cycles accelerate.
Waiting to translate content means missed opportunities, but poor localization creates unnecessary friction that frustrates users and, in the worst cases, drives them away altogether. It doesn’t have to be this way. Translation management systems (TMS) like Smartling’s AI translation platform enable organizations to translate and manage multilingual content at scale by leveraging their existing tech stack.
Smartling is the #1 enterprise AI translation platform built to help Webflow teams accelerate global growth by combining AI, automation, context, and human-quality translations into a single integrated platform. Smartling connects seamlessly to the systems you already have, making it easy to start and manage multilingually Webflow experiences without slowing down your teams.
Below, we explore how Smartling’s pre-built Webflow integration automates localization workflows so Webflow users can scale to different markets even faster.
The power of connections
The Smartling connector for Webflow simplifies the translation process, allowing companies to tailor their Webflow site to visitors around the world. The connector combines Smartling’s AI-powered translation capabilities with Webflow’s powerful website experience platform, so you can optimize SEO, customize content, and get real results in any market.
With the Smartling app for Webflowall your content, from pages to components to CMS collections, can be sent to Smartling for brand and context-aware translation with just a few clicks. Localization becomes effortless: your new multilingual content automatically appears in Webflow, ready to serve your chosen markets. This integration allows you to provide a seamless experience for every visitor, even as your site evolves. With Smartling you can:
- Quickly find and filter items that need translation
- See examples of what translations will look like
- Automatically detect, translate and sync updates to existing content in Webflow
- Estimate and authorize translation jobs in real time
- Get full visibility into translation status
Building global preparedness in 29 locations
Smartling’s easy-to-use Webflow integration allows users to tailor their sites to target locations for truly global scale. Take the customer of Webflow and Smartling, Root. Although the Carrot team already relied on Smartling for ad hoc translation services, they wanted to explore Smartling’s translation platform to support its rapid growth. Carrot began using the Smartling Webflow Connector to optimize translations of specialized legal documentation, such as privacy policies and terms and conditions, across 29 locations, before expanding localization efforts to broader customer-facing web content. At the same time, Carrot located key marketing site pages in five locations to support active go-to-market efforts.
In healthcare, maintaining up-to-date, accurate legal documentation is a prerequisite for launching in new countries. Smartling’s integration with Webflow ensured that Carrot could meet these requirements without delay. As a result, the marketing team was able to keep pace with development and product as the company entered new markets, rather than becoming a bottleneck.
Today, as a leading global fertility and family building platform, Carrot uses Smartling’s Webflow connector, as well as several other pre-built Smartling integrations, to make its legal pages as accessible as possible across 29 countries (and counting).
What started as a time-consuming manual process has grown into an automated, scalable localization workflow that allows Carrot to engage both potential and existing members around the world.
At a glance:
- 29 locales supported for legal content
- 5 locations live on the marketing site
- 95% reduction in translation time
- 98+ multi-dimensional quality metrics (MQM) translation quality score
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