Education is at the core of Faith Reid and her Gold Key Home Team’s professional and business development strategy. From industry-related continuing education and skills development to consumer education, Reid believes knowledge truly is power.
“We are goal-oriented and hold each other accountable,” she said of her team. “We take our role as facilitators of homeownership seriously, and behind every transaction is our small contribution to making the American Dream a reality for many.”
TAKE THE INMAN INTEL SURVEY BEFORE DECEMBER
Learn how this 30-year real estate veteran uses her extensive experience and curiosity to stay focused on the future and continually redefine what it means to be an industry expert.
Name: Believe Reid
Title: Associate broker, team leader
Experience: 30 years
Location: Eastern suburbs of Metro Atlanta, Georgia
Team name: Golden Key Home Team, Better Homes and Gardens Real Estate Metro Brokers
Team size: 4
Sales volume: $15,000,000
Awards: 2024 Metro Brokers Top Producers: Covington and Stonecrest
How did you get started in real estate?
Shortly after graduating from high school, I began my professional career with a life insurance company, where I eventually became a licensed sales agent. I found success in that field even as I explored entrepreneurial ventures, especially in the beauty industry, where I later owned and operated a thriving spa in Atlanta.
Although the spa business was rewarding, I felt a growing desire to pursue something more personally fulfilling. That desire led me to real estate.
In my first year in the industry, my husband and I built our first semi-custom home, which introduced me to new construction. The experience was eye-opening and the knowledge I gained from working with an expert builder, combined with my love for sales and marketing, led to a deep passion.
That moment became the catalyst for what has now been a long and successful career in new home sales and marketing.
How did you choose your real estate agency?
After successfully running my own real estate agency for several years, primarily to support my work in new construction home sales and marketing, I found myself at a crossroads when the housing market slowed dramatically in 2008-2009. It became clear that navigating the recession would require strategic change and the right partnership.
That’s when I connected with Kevin Levent, broker with Better Homes and Gardens Real Estate Metro Brokers, one of the largest and most respected brokers in metro Atlanta. His progressive approach, especially in the areas of technology, systems and leveraging market trends, immediately appealed to me.
Our conversation reignited my passion for the sector and gave me the clarity I needed to chart a course. Joining BHGRE Metro Brokers gave me the tools, support and platform to not only survive, but thrive in a changing marketplace.
Fourteen years later, I am proud to still be in the brokerage, and grateful for the continued support I have received through my manufacturing success and every stage of my leadership journey.
What do you wish more people knew about working in the real estate industry?
I wish more people understood that real estate is less about selling and more about serving people during one of the most important times of their lives. Buying a home is often the largest financial investment anyone will ever make and for many it represents more than just real estate. It’s security, legacy and a piece of the American dream.
Real estate professionals have the honor and responsibility of guiding people through that journey. It’s about trust, resilience and relationships. The most satisfying part isn’t the transaction, but knowing that you helped someone take a meaningful step toward stability, building wealth, and a future they once only dreamed of.
What is something you know now that you wish you knew when you started?
I wish I had fully understood and emphasized from the very beginning the tremendous value of professional representation when buying and selling a home. Early in my career, I focused heavily on the transaction itself, without realizing the importance of educating clients on the expertise, strategy and protections that come with being a seasoned real estate professional.
It’s not just about showing houses or writing contracts, it’s about advocacy, negotiating, making complex decisions and securing what is often the largest investment of a person’s life.
Looking back, I would have led every conversation with that value proposition because once customers really understand it, everything changes. You become more than just an agent; you become a trusted advisor.
What is your best tip for newly formed teams?
Lead with trust and collaboration. Don’t skip the foundational work of defining your team’s vision, values, and communication styles. Real estate is developing rapidly, but a strong team culture with a clear and adaptable vision and values will take you further than any individual achievement.
Name 3 people you admire
Maya Angelou: I deeply admire Maya Angelou for her unwavering faith, grace, and ability to inspire through both words and presence. Her resilience, wisdom and dedication to truth-telling have left a lasting legacy – not only as a poet, but as a powerful voice for dignity, courage and purpose.
Steve Jobs: The bold, innovative spirit of Steve Jobs has always inspired me. His relentless pursuit of excellence and design revolutionized the way we live and communicate. But what I admire most is that behind the visionary mind was a quiet humility and focus that kept him grounded in creating meaningful impact.
John Maxwell: As a lifelong student of leadership, I am continually inspired by John’s passion for growth, development and empowering others. His teachings have shaped my leadership journey and my belief that true leadership is about lifting others up and creating opportunities for them to thrive.
Each of these individuals, in their own way, has influenced the way I lead, live and serve: with heart, vision and purpose.
Email Christy Murdock
#Build #trust #providing #superior #customer #education