Bryson Deschambeau is often in the middle of the viral moments of golf. Sometimes that is because of design. Other times it is based on who he is and the polarizing character of his place in the professional golf ecosystem.
But where Deschambeau once felt uncomfortable to be in the middle of a focus that could be negative (think of his rivalry with Brooks Koepka and the Hecking that followed), it is now more comfortable in his own skin. Since the move to Liv Golf, Decchambeau has established itself in his role as an occasional lightning distance. Even if the comments that come in his way are negative, that’s ok, because the attention is currency.
While Deschambeau’s explained goal has begun to “grow the game” through his YouTube channel, the frontman of the Brekers has understood that all eyeballs are good eyeballs.
So it should not be a surprise that when Deschambeau was confronted with Rory McIlroy’s newest puncture about his need for attention, he easily achieved it as a way to increase the level of interest at this week’s Ryder Cup.
“All I try to do is inspire children on YouTube, and we have collected a pretty large audience on YouTube,” Depchambeau told Golf Channel’s Todd Lewis on Monday prior to the Ryder Cup at Bethpage Black. “I continue to concentrate on that line of thought. Whatever Rory says and whatever – I mean nothing else than I excited. I hope we can have a good joke back and forth, and if not, if he wants to do what he does, great, no problem. The crowd is on our side.
“There is a rivalry between all of us golfers. Is it raised with Rory? Of course you can make it that way. But look, when we go out of the Arena, we try to be the best we can be, and if it helps to help the golf game then great, it is that way.”
Brandel Chamblee from Golf Channel, who has consistently been critical of every player who left the PGA Tour for Liv Golf, was not impressed by Depchambeau’s attempt to take the main road with McIlroy. Chamblee pointed out that Decchambeau had not really treated McIlroy’s comments and just turned to his YouTube channel, whose subscription numbers Chamblee did not buy completely.
‘I thought it was pretty focused there when he was [was] Asked about Rory’s answer, that he did not call the goal of a Ryder Cup this week, “said Chamblee on Golf Canal.” No, he didn’t. He didn’t talk about playing in a team and how much that meant. No, it didn’t. What he did was talk about his YouTube channel, you know, if we want to talk about the figures generated from it, it’s pretty dubious. I have no doubt that bots generate many of those views. There can also be some interest. But that’s what he wants to talk about. Not the team, not the Ryder Cup.
“It is one of the reasons why I think he will be such a difficult person to link with. He is undoubtedly a hell of a golfer. He has undoubtedly heard his moments of generosity with fans; I have heard about them. But he is a strange duck when he tries to mix in the team, and he has so much potential bulletin mistakes.”
The idea that Deschambeau was a nightmare of a captain was rejected by several of his teammates, who all praised his talent and all-in, team-first attitude.
As far as Chamblee’s shot on his YouTube numbers are concerned, Depchambeau was once again happy to have what he believes is a light-hearted back and forth that increases the eyeballs on the Ryder Cup and Golf. After all, Joenting is entertainment.
“I think it’s great,” said Dechambeau on Thursday in Bethpage Black when he was asked about Chamblee who questioned his viewer numbers. “I think every time people can throw things at me like that, I enjoy it. I appreciate it. I think it is good for Golf’s game because it is starting to stimulate a conversation. Ultimately you have to be verified on YouTube to subscribe and what is no longer looking for, it is real.
In short, every publicity is a good publicity.
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