What is needed to reinvent high -quality marketing? In this episode of Playbook brokenWe are accompanied by Ryan Nelsen, CMO from Stackadapt, to get the Playbook about AI-fitted advertisements and strategic growth. With a proven track record at major technology companies such as Qualtrics and MX, Ryan offers a master class about the future of Enterprise Marketing.
From navigating the complexity of paid media to launching innovative products, this conversation is full of lessons from the front line of marketing. Ryan also shares a mandatory personal story about overcoming a major injury early in his term of office at Stackadapt, and offers a powerful metaphor for resilience.
In this episode you learn about:
- Lessons in resilience and the power to first tackle the most difficult tasks.
- The reinvention of powerful marketing in the AI era.
- Why the best B2B strategies now contain B2C tactics.
- Finding the right balance between brand building and performance marketing.
- The future of paid media and integrated campaigns.
Delivery guide
00:00: Introduction to Playbook Broken
00:27: Meet Ryan Nelson: Marketing leader
01:02: Ryan’s career -trip and insights
3:17 AM: Wake -boarding -incident
05:52: Expand to the business market
09:29: Innovative marketing strategies
12:21: Balancing brand and performance marketing
18:13: Leadership and team dynamics
20:11: AI and future innovations
26:11: Resilience and overcoming challenges
27:58: Conclusion and last thoughts
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About the author
Marc serves as CEO of Third by Media. He is a digital marketer of twenty years with a proven track record in the field of income and digital fundraising growth. He has led a fast -growing change at a wide range of organizations, which means that companies ranging from startups to large companies.
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