Black Business Hub in Wisconsin fosters Black entrepreneurship

For entrepreneur Daijah Wade, the Madison, Wisconsin, Black Business Hub (BBH) offered more than just an office; it created a future.

Wade ran The Walking Jerk, a Caribbean plant-based to-go restaurant, solely as a catering company until the Hub opened its doors in August 2024. Now she runs a permanent store on the first floor. She has expanded both her menu and her platform. Wade feels welcomed and appreciated for the ability to be with other entrepreneurs.

This $25.5 million, 80,000 square foot facility is run by the Urban League of Greater Madridn, is intentionally cultivating a “black renaissance” in South Madison. Urban League leaders recognize the need for economic justice and equality. They then designed the resource center to support multi-generational businesses.

CEO Dr. Ruben Anthony led the project after being confronted with a difficult statistic: only 0.04% of businesses in Dane County with more than one employee are African American-owned. Although this massive disparity had existed for decades, Dr. Anthony that a consolidated, dedicated center could finally close the gap.

The building itself sends a message; the aesthetic design uses bright colors and angular structures, and the brown overhang, reflecting the urban sidewalks that historically promoted community connection, warms the space.

The Hub makes success tangible by bringing together the necessary resources in one place. Business owners gain access to specialized training programs. In addition, financial organizations are active on the upper floors, including Hope Community Capital and Forward Community Investment. Due to the proximity of the institutions, entrepreneurs can receive immediate information about the financing they need.

Since opening, the Black Business Hub has successfully connected with more than 200 entities through various programs and pop-up events.

Dr. Anthony believes the Hub functions as a vital engine, so he is confident the center will “remain a gift that keeps on giving” to the South Madison community for many years to come.

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