When he presented the Square Pick -Up in 2019, Musk promised to come on the market within two years with a model of $ 39,900. At the time of the actual launch, in 2023, the basic model It cost $ 21 thousand more. The special Foundation series also had a surcharge of $ 20 thousand, although it had no physical difference outside a logo (under the benefits offered, cell connectivity for life and “free” access to the autonomous driving system) were included instead).
Experts asked by Forbes Calculate that Tesla has at least invested 2 Billions of dollars in the development of Cybertruck. According to the estimates of Olav Sorenson, professor of strategy and sociology at UCLA and director of the Price Center for Entrepreneurship & Innovation, a traditional car may have to sell 200 thousand units per year to cover research and development costs. But the threshold could come for the cyber truck 300 Mila.
At current levels, Tesla “Probbiment loses money with every sale“Sorenson is holding. “It is an innovative vehicle, but the possibility that such an unusual design such as consumers has always been a bet“The teacher continues.
Unfortunately for Tesla, the vehicle of a million or more reservations went to dealers in a few months. This Vertraa in questionFaster than expected, may be partly due to the now known Problems with quality control.
A customer in Maryland who had booked a cybeetruck – and who asked for staying anonymous – says she was convinced by the promises of Musk. “I was planning to buy a van and I wanted my next vehicle to be electric – Explain –. At the time, the cyber truck was the only electric pick-up that seemed to be able to arrive soon. I have given an order by paying 100 dollars, repayable, for the average level one, but then it took much more time than initially promised, so so I canceled my booking“. The man did not regret the decision.”With the events of the last two years, and above the last two months, I would never take into account the purchase of a Tesla vehicle“, DICE.
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