Bajaj Life Insurance has partnered with Mirae Asset Sharekhan to expand its life insurance offering

Mirae Asset Sharekhan customers get access to a curated portfolio of Bajaj Life Insurance products, including term insurance, unit-linked insurance plans (ULIPs) and retirement-focused offerings. | Photo credit: iStockphoto

Under the alliance, Mirae Asset Sharekhan customers will get access to a curated portfolio of Bajaj Life Insurance products, including term insurance, unit-linked insurance plans (ULIPs) and retirement-focused offerings. These products are designed to complement investment portfolios by providing long-term financial protection and income security.

The partnership combines Bajaj Life Insurance’s product capabilities with Mirae Asset Sharekhan’s extensive distribution network and digital platforms. Leveraging Mirae Asset Sharekhan’s presence in major urban centers and in Tier 2 and Tier 3 markets, the partnership aims to broaden access to quality life insurance solutions to a broader segment of Indian investors.

The move comes as investors increasingly try to strike a balance between long-term wealth creation and protection against unforeseen financial risks.

Expanded access

Dheeraj Sehgal, Chief Distribution Officer, Institutional Business, Bajaj Life Insurance, said: “While adequate protection remains fundamental, our comprehensive protection offering and unit-linked plans align well with the investment-oriented mindset of Mirae Asset Sharekhan’s customers, allowing them to seamlessly integrate insurance into their portfolios, both in terms of protection and wealth creation.”

Gautam Kalia, Chief Investment Solutions Officer at Mirae Asset Sharekhan, said, “Through this partnership, we aim to make life insurance and achieving life goals more accessible across India. Mirae Asset Sharekhan’s unwavering ‘customer first’ commitment aligns with Bajaj Life’s core emphasis on innovation and customer centricity.”

Published on February 4, 2026