The ATP and Nitto Denko Corporation today announced a multi-year extension of their highly successful partnership. Nitto will remain a Gold Partner of the ATP Tour through 2030 and title partner of the Nitto ATP Finals, ATP’s seasonal event.
As title partner of the Nitto ATP Finals since 2017, Nitto has been instrumental in taking the ATP’s flagship tournament to the next level, which will take place in Italy for the next five years. Over the past eight editions, Nitto has welcomed more than a million fans on site and played a crucial role in the success of the event – first in London and since 2021 in Turin.
The trophy ceremony of the Nitto ATP Finals 2025. Photo: Corinne Dubreuil/ATP tour
Nitto will maintain prominent visibility at on-field and on-site touchpoints throughout the event, including in the Fan Village, where fans can directly engage with the brand and sustainability theme.
Guided by its ambition to be a top ESG company, Nitto continues to drive innovation at the Nitto ATP Finals, pioneering a range of social and environmental initiatives. Highlights include the Nitto ATP Finals Innovation Summit, an annual conference that brings together thought leaders to explore solutions to sustainability challenges, and the Nitto ATP Finals Torino Green Project, a collaboration between Nitto, FITP and the City of Turin, aimed at reducing carbon emissions and promoting environmental sustainability in the host city.
Nitto has also invited children and families from UGI ODV, a Turin-based charity that supports children with cancer, to attend matches and walk onto the field hand in hand with the players.
Eno Polo, CEO of ATPsaid: “Nitto has been our trusted partner for almost a decade now. Their dedication to the Nitto ATP Finals has helped make it what it is today: a world-class experience for fans and players alike. Their impact doesn’t stop there: they have fully embraced sustainability and are leading the way in building an event that creates real, positive change. We are proud to continue working with a partner who is equally invested in taking our sport to new heights.”
Hideo Takasaki, president and CEO of Nittosaid: “We are pleased to announce to our stakeholders the continuation of our title sponsorship of the Nitto ATP Finals. Since the inception of our partnership in 2017, we have consistently supported players who strive for excellence, recognizing parallels with our own Global Niche Top™ strategy. Furthermore, the players’ bold pursuit of challenges has fostered a culture of taking on challenges within the Nitto Group, transcending organizational boundaries, and has served as a profound serves as a source of inspiration to achieve further growth and hope that this tournament continues to amaze and inspire fans around the world.”
Following the finals, Nitto will continue to benefit from year-round brand awareness across the ATP Tour’s digital and social platforms and on-court visibility during medical timeouts through dedicated branding for ATP physiotherapists.
Nitto continues to expand its presence in tennis and also becomes an official partner of the Kinoshita Group Japan Open Tennis Championships, an ATP 500 event held in Tokyo.
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