The ATP today announced a multi-year extension of its partnership with Lexus, one of the world’s leading premium automotive brands. Lexus will remain Official Automotive Partner and Platinum Partner of the ATP Tour until 2028.
Since joining forces in 2023, Lexus has been an Official Car partner at the season-ending Nitto ATP Finals and the Rolex Paris Masters, in addition to a global portfolio of tournaments in Almaty, Hamburg, Kitzbuhel, Montpellier, Marseille, Metz, Lyon, Rotterdam, Auckland, Barcelona, Houston, London and Eastbourne.
The renewal will see Lexus continue to engage the tennis community through a global tournament portfolio and premium brand awareness across the ATP Tour’s digital and social platforms. Lexus remains title partner of ATP Head2Head – a digital initiative showcasing the Tour’s greatest rivalries – with an exclusive content series that follows ATP players as they take on fun challenges during tournaments.
Lexus will also continue to offer a fleet of electrified vehicles at sponsored events to support the transportation of players, officials and guests. With a portfolio of self-charging hybrid, plug-in hybrid and fully electric models, the brand’s leadership in electrification is closely aligned with the ATP Tour’s sustainability ambitions under ATP Serves and UN Sports for Climate Action, which target Net Zero emissions by 2040.
Eno Polo, CEO of ATPsaid: “Lexus is a partner that adds real value to our Tour. Since we started our journey together, they have demonstrated a genuine commitment to tennis, elevating the experience for our players and staff at key events and advancing our sustainability efforts through ATP Serves. That purpose-driven approach is what makes this partnership unique and we are proud to build on it.”
Andre Schmidt, head of Lexus Europe“Lexus’ partnership with the ATP Tour reflects our shared commitment to excellence, precision and passion – values that resonate deeply with our brand. Through our electrified portfolio, we offer a range of choices that make luxury a personalized experience, perfectly aligned with the spirit of world-class tennis.”
- All photo credits belong to Corinne Dubreuil/ATP Tour.
[NEWSLETTER FORM]
#ATP #Lexus #announces #multiyear #partnership #extension