Sponsored Pin Placements for Demand Generation Campaigns and More Digital Marketing News | Marketing O’Clock episode 384
This week on Marketing O’Clock: Sponsored Pins officially launched on Google Maps via Demand Gen, offering advertisers a new way to increase visibility with location-based placements.
Meanwhile, web creators face a harsh reality: There’s no way to opt out of Google using your content for AI features unless you opt out of Google Search altogether. Google also clarified how Broad Match works with AI overviews, noting that ads can appear above, below, or within the module, but never in more than one position at a time.
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Introduction – 00:00
📰 Most important news
There are card placements inside for demand generation campaigns – 1:56
Sundar Pichai doesn’t think web publishing is dead – 3:45
Update on how broad match works with AI overviews – 12:39
🛠️ Cool tool – 16:17
🔥 Take of the week – 17:15
⚡ Lightning Round ⚡
Paid – 18:23
Organic – 30:09
Social – 36:29
⚙️ Work hard or hardly work – 41:46
🔎ICYMI – 45:26
🧠 Must read marketing article of the week – 46:12
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