Through Kandiss Edwards
August 8, 2025
Melissa Proctor spent a large part of her life with the care of a distressed family member. Now she is investing to improve the health of others.
Melissa Proctor, executive vice -president and chief marketing officer of the Atlanta Hawks, invests her time and money in creating medical and welfare facilities.
Pravida Health combines traditional clinical care with holistic therapies. The goal is to become people, from top athletes to everyday individuals, healthier, stronger and to live longer. The first Pravida Health Facility was opened on August 7 in Buckhead, Georgia. The sports manager spoke with Utal about the goal of Pravida Health in the community.
Proctor says that taking care of her sick mother during her ‘whole adult life’ led her interest in health. Although she has always understood the benefits of healthy eating and exercise, Realized that there are other factors.
My entire adult life was spent as a caretaker, “said Proctor.” I had the impression that if you eat well and track regularly, you would be good, but there are other things that come into play, you can’t check. “
Proctor also notes that the black community in particular is sometimes struggling with finding extensive care in the medical community.
“In the black community you go (to the doctor) once a year a physical one, and if they find something, then you go on,” she said. “Most people are not aware of all the research and tools that are available to find solutions.”
Pravida Health, founded and managed by doctors, offers an extensive list of services. Care for the entire body, services include preventive care, regenerative therapies, performance optimization and alternative treatments such as acupuncture and functional food.
For Proctor, the partnership naturally corresponds to its background. Her leadership skills, gained in sports marketing and brand culture, enables her Understand the pressure and performance requirements Posted on athletes. Moreover, Proctor recognizes the growing need for wellness systems that look beyond Game Day-Tidding.
The market for integrative health services is rapidly expanding.
“The global wellness market is now appreciated at around $ 1.8 trillion and is driven by five different trends that help shape the category and future. These trends have an influence on leading subcategories, including the health of women, weight management and personal fitness,” the report says.
The Pravida Health team is Ready -to -serve In all market areas.
The mission is to take care of the health of customers through orthopedics, advanced medical imaging, innovative welfare treatments, aesthetics and personalized care all under one roof. “
Proctor and Pravida bring sports medicine and care and packaging it to make it accessible to the masses.
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