Asset Entities, a marketing company on social media, will merge with Strive Enterprises to run a Bitcoin Treasury company that will operate under the Strive brand.
Summary
- Shareholders of assets entities have approved a merger with Strive Enterprises to form Bitcoin Treasury Company Strive, Inc.
- Strive plans to collect $ 1.5 billion to finance more Bitcoin purchases.
Shareholders of assets entities have approved the merger, the company announced in its September 9 announcementAnd the new company will be renamed Strive, Inc. However, it will continue to act under the original ASST Ticker.
“According to us, this mood opens the door to building one of the largest and most successful Bitcoin Treasury companies, and offering maximum value to our old shareholders,” became Arshia Sarkhani, who will serve as CMO of the new company.
Matt Cole, who currently acts the CEO of Strive Enterprise -daughter Strive Asset Management, will be Strive Inc. Leiden as Chief Executive Officer and Chairman of the Board of Directors.
ASST ended the Tuesday session with 17.8% at $ 6.28, before he rose another 52% after hours to $ 9.55 as news about the merger rounds.
The companies opted for a reverse-merger structure, which offers a more controlled path to become public compared to traditional Spac deals, with less dependence on speculative capital and tighter the time lines.
From now on the merger has to close, pending certain conditions, including the approval of Nasdaq of the Strive range.
Strive has also been set to complete a private placement of $ 750 million and to pick up another $ 750 million from the exercise of Warrants issued in De Pijp. In total, this would result in $ 1.5 billion in fresh liquidity, which the company is planning to present for a large-scale Bitcoin acquisition strategy that could see it buy up to 13,450 BTC at current prices.
The merger was originally announced on 7 May, where Strive stated that it is planning to accumulate Bitcoin using a multiple approach that includes plans for an initial-in-in-species with which accredited investors can exchange Bitcoin for equity in the public company.
Furthermore, the new company would acquire undervalued public companies with strong cash positions and use strategies with determining and derivatives to cover risks and at the same time use Bitcoin accumulation.
At the time, Strive had also announced plans to buy distressed Bitcoin claims that are linked to the MT estate. Gox. According to a SEC entering, the company was aimed at around 75,000 BTC of the bankruptcy procedure of MT. Gox. The idea was to acquire the claims below the market value and thereby improve the Bitcoin-Per-Share metetric of the company.
To date, the Mt. GOX -acquisition is not completed and remains subject to current negotiations and required approvals.
Strive Asset Management, a subsidiary of the combined company, held 69 BTC in his treasury on 3 September 2025, per facts from Bitcoin treasuries.
More public companies opt for Bitcoin -game
As the newest participant on the Bitcoin Treasury market, the new company will participate in a list of 186 public companies that are currently holding Bitcoin through direct investments or by running completely to a Bitcoin-oriented business strategy.
These companies have a combined total of more than 1 million BTC. That is approximately 5.1% of the total circulating power supply for the flagship Crypto.
Strategy remains the largest company holder and the latest investment of $ 217 million brought its total possession to no less than 638,460 BTC.
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