Artimus Construction is once again retooling sales teams in Circa Central Park.
The developer has hired nest hunters to take over the remaining eight units at the 285 West 110th Street Project, adding another broker to a long list of companies tasked with offloading apartments since the sale launched eight years ago.
Nest Seekers Vice President of New Development Sales, Xiao Rui Lin-Ruan, will spearhead marketing in the building. Rui said she was introduced to the Artimus team by the developer of 145 Central Park North, a neighboring luxury development where she led sales for nearly two years. She found a buyer for the building’s last unit last week.
The developers “looked at our success selling the last property to see what they could change,” Rui said.
“Circa is further along, but the remaining inventory is similar,” she added, noting the mix of three- and four-bedroom units. The developers “built both buildings with larger layouts” because they expected demand for more space would be higher among buyers attracted to the central park-accent location.
Prices of the unsold units range from approximately $2.4 million to $4.8 million. A team with Berkshire Hathaway HomeServices is still representing one of the remaining apartments, Unit 5G, although a spokesperson for Nestzoekers said the apartment will transfer to the company if it is not sold by November 1, when the existing exclusive agreement is set to expire.
Corcoran agent and former “Million Dollar Listing New York” cast member Steve Gold previously led sales on the project, including a record deal for the penthouse. Gold sold the 3,700-square-foot apartment in 2018 for $9.4 million, which was the most expensive sale in Uptown Manhattan at the time.
Two years later, developer Compass brought Rachel Glazer on board to sell three units in the building, although she was dropped from the project in 2022.
At the time, Glazer denied any “drama” between her, Gold and the developers and instead told The real deal“I don’t think they need all these cooks in the kitchen right now.”
However, between then and now, who exactly was in charge of deals in the building was murkier. Shlomi Reuveni of Reuveni Development Marketing took over some of the remaining listings last year, although teams with Douglas Elliman and BHHS each had one apartment under their purview, according to StreetEasy.
“I was keen that for me to take on the project, I would have a better idea of where the inventory went,” Rui said of the developer’s decision to consolidate the unsold units with nest hunters. “I had a clear story for buyers at 145 Central Park North. Storytelling is important and I wanted to bring that same strategy to circa.”
Rui added that one of the main draws for the 38-unit building is its low monthly common costs due to a 25-year tax credit under the state’s 421A program, which won’t expire until 2041.
The stepped building wrapped in glass was branded a “Death Trap” for birds in 2020, prompting many of its residents to try to prevent birds from colliding with its windows. Owners then began installing DOT stickers designed to warn birds on windows before crashing into them, although some worried that the translucent additions would ruin their views of Central Park.
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