Produced in 2025 with the Italian title ART AND ADVERTISING the documentary has a duration of 52 minutes. The film’s narrative travels through history to explore the complex, often ambiguous link between artistic creation and power. The documentary questions the degree of freedom of the artist and highlights the pressure exerted by those who commission, direct or use art as a tool of influence. From ancient Rome to the Napoleonic era, from twentieth-century totalitarianism to the Cold War to the icons of contemporary culture, the film reconstructs how art is alternately called to celebrate, persuade, or question power. The shots touch symbolic places such as the Capitoline Museums and the Ara Pacis Museum, focus on Canova’s Mars the Peacemaker (at the Pinacoteca di Brera and at Apsley House in London) and analyze the operation by which fascism elevated Leonardo da Vinci to an emblem of national identity. The Nazi condemnation of modern art dialogues with the political satire of John Heartfield, as Abstract Expressionism emerges as a central element of American cultural strategy during the Cold War. The story ends with the metamorphosis of the image of Che Guevara, who has become a global icon between revolutionary myth and mass consumption. Leading this reflection are historians, curators and artists of international importance, including Fabrice D’Almeida, Giordano Bruno Guerri, Karole PB Vail, Jim Fitzpatrick, together with Denis Curti, Claudio Giorgione, Elena Canadelli and Anna Schultz. Born from eight years of research and filming in various cultural capitals, from Rome to Paris, from Berlin to New York, ART AND PROPAGANDA does not reduce art to a simple political instrument, but invites a critical reading of images and their role in the construction of identities and collective imagination. The worldwide distribution of the documentary has been entrusted to Mediawan rights.
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