Apple It is central to new rumors that have her in internal negotiations for theacquisition By Confusion aian emerging startup that is known for its powerful model of artificial intelligence.
Pertlexity AI in the center of the future of Apple Intelligence
In recent years, Apple has shown a certain delay compared to competitors such as Samsung one Googlewho have invested en masse in technologies AI. An agreement of this type would give a strong boost to the Research and development In this area for the Cupertino Company.
PerTlexity technology can in fact be decisive to perform the functions that have already been announced Apple IntelligenceIncludes one Siri Smarter And new tools that have been waiting for implementation for some time.
Moreover, the integration of artificial perplexity intelligence could play an important role in the development of future devices such as Advanced Hub Smart Home and glasses for the Augmented reality.
An alternative at the end of the Safari agreement
Perplexity of evaluation does not only relate to thetechnicalBut it also has strong implications strategic. Apple is currently receiving Google about $ 20 billion a year To keep its search engine as standard on Safari. However, a process antitrest could terminate this agreement.
In this scenario, perplexity AI would represent a concrete alternative: A Search engine based on AIthat Apple can integrate directly into Safari, the Google addiction and reducing Google addiction and Check the user experience More autonomous more.
Rebules for Samsung?
Every acquisition by Apple can also hit hard SamsungWhich, according to some sources, would be the intention to invest considerably in perplexity AI. The South Korean multinational would even be planning to use it as Standard vocal assistant In the future Galaxy S26 series.
An acquisition by Apple would make these strategies upset, so Samsung cannot exploit perplexity technologies for their devices Android on Punta. At the moment it is not that of internal discussions And we can still be far from a possible final agreement.
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