Nearly two-thirds of respondents to MarTech’s 2025 State of Your Stack survey said they were experiencing data integration issues, and midsize organizations are experiencing them more than most.
There are several reasons why data problems continue to plague marketing organizations, some of which are organizational and others technical.
Agentic AI offers hope to marketing organizations looking to connect disparate data sources, as long as marketers have no problem with it and technology teams have no problem providing access to data sources.
When Amazon launched its Amazon Quick Suite in early October, it sought to connect common workplace applications, data stores and more in an interface that marketers could use without disrupting their existing workflows and without in-depth technical knowledge.
Marketers who use Quick Suite don’t have to worry about where data is or move between applications to find it, said Charlie Cartwright, director of Amazon Quick Suite at AWS.
“Data can be messy because the quality is poor, but it can also be messy because it’s spread across apps,” Cartwright told MarTech.
Quick Suite allows marketers to connect their tools using Quick Index or MCP, including productivity apps like Office 365, marketing platforms like Adobe Analytics, AWS native tools like S3 and Redshift, and thousands of other apps.
“You no longer have to be the go-to expert on where to get the best information to do your job,” Cartwright said.
Once the apps are connected, Quick Suite provides marketers with an AI-powered team to help them with their work. It has an insights assistant, a data analyst, a PhD-level researcher and an automation expert.
In practice, this means that marketers can analyze and visualize data from their campaigns with Quick Sight. They can conduct deep research using internal and external sources with Quick Research and automate repetitive tasks and workflows with Quick Flows and Quick Automate.
Marketers connect their research agent to all the underlying information they have access to, then get to work identifying segments, distribution channels, and style and tone for a campaign.
That research becomes a document in which marketers can work. They can also create a chat agent to help develop tone and add campaign analytics from platforms like Snowflake or Adobe Analytics to their work. Quick Suite can also connect to Canva to help create visualizations.
Amazon Quick Suite requires an AWS account and is available in two tiers, starting at $20 per month.
Cartwright said Quick Suite users say they have access to deeper information, see faster timelines and have more bandwidth to focus on differentiated work.
“I’m really excited about that shift where people can focus on the creative aspects. How the brands can evolve, how they can connect more versus just the time spent getting the information,” Cartwright said.
Energize yourself with free marketing insights.
MarTech is owned by Semrush. We remain committed to providing high-quality reporting on marketing topics. Unless otherwise stated, the content of this page was written by an employee or paid contractor of Semrush Inc.
#Amazon #tackles #data #silos #lengthy #workflows #Quick #Suite #MarTech