Pasig City, Philippines – August 20, 2025 – Ajinomoto Philippines Corporation (APC) continues his mission to make healthy food fun, practical and tasty for Filipino families. The company is spreading its “I love vegetarian” caravan to new communities in Metro Manila and Luzon, which brings the joy of cooking vegetables to more houses.
This initiative is a step towards the results of the Ajinomoto Group’s 2030: to expand the healthy life expectancy of one billion people and to reduce the company’s environment impact by 50%. The caravan shows that nutritious meals do not have to be expensive or complicated; They can be accessible, easy to prepare and delicious, especially with a little help from Ajinomoto products.
Since he started earlier this year Quezon CityThe caravan has already switched on around 750 residents. Moreover, the ‘I love vegetarian’ school caravan is in full swing, with fun games and activities to teach students about the importance of vegetables. Last year the school caravan reached 5,900 students and 650 parents, making a significant impact on promoting healthy eating habits.
The caravan recently resumed in Sta. Lucia, Pasig City, welcomes more than 300 passigueños for a morning of cooking demonstrations, nutritional education and family -friendly activities. In the next two months the caravan will visit communities in Laguna, Bulacan, Quezon and Pangasinan.
A movement with a heart
The caravan is tailored to the “Eat Well, Live Well” philosophy of APC and is part of the company’s dedication to defend nutrition and well -being in Filipino households. Interactive cooking demonstrations show practically, based on vegetarian recipes Improved with Aji-NO-Moto® Umami herbs, which shows that healthy meals fit in with the Filipino palate.
The APC experts also shared nutrition tips, including science-supported and “mom-good-approved” strategies to make vegetables more attractive for children. These tips include the early exposure of children to healthy food options, getting creative with presentation to make dishes look nice and adding flavors that children are already love, such as cheese or ketchup. A registered nutritionist dietitian also gave specific recommendations for serving vegetables: ½ cup per meal for children aged 3-5 years, ¾ cup for people aged 6-9 and 1 cup for adults.
The program also contained the full line of APC and showed participants in the many possibilities to transform regular recipes into “vegetarian” meals that the whole family can enjoy.
The future is healthy
With every caravan stop, Ajinomoto strengthens its role as a partner in helping Filipino families to lead a healthier life. “Our goal is to inspire more families to welcome vegetables in their daily meals,” shares APC president Koichi Ozaki. “Because of the ‘I Love Veggie-Licious’ caravan, APC’s dedication comes to improve taste, food and durability, wonderfully together in every plate that is served at home.”
Use the hashtags to follow the journey of the caravan and to become a member of the movement #ILOVEVEGIALIUS And #Ajicaravan. You can also find more vegetable recipes on the Cookmunity by Ajinomoto website.
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