ABC looks beyond Bluey at other content committees for a younger audience, finding great success and new opportunities for local producers.
ABC is head and shoulders the most successful broadcaster in the children’s room in Australia -but it loves more committees for ABC family.
“The family area is where we are actively looking for commissions,” ABC director of Screen Jennifer Collins told delegates on the Australian Children’s Content Summit in Coffs Harbor.
“If you have not spoken with one of the commissioning team about the opportunities to go there to be our big catalog, do so. Because we really need more content here.”
Collins was accompanied by Catherine Collins -NO Relation, Senior Programming & Streaming Manager who supervises ABC Kids, ABC Family, Big Kids and Screen Education.
Together they sketched ABC strategy in a room of writers, producers and content makers.
“We love the programming of children,” said Jennifer Collins. “We see it as a real privilege to program for our audience for children and family.
“ABC Kids and Family is het nummer één kanaal voor Australische kinderen. Het bereikt meer dan tweederde van de Australische kinderen. Een geestverruimende status voor u, elke dag ABC-content voor kinderen en familie is goed voor meer dan 500.000 uur bekeken op ABC Iview. Dat is alleen maar IVIEW alleen, onze content add-on Dedter Party-platforms, onze ABC-merk YouTube en onze Linear-kanalen.
“The ABC is here. We will always be here. We always want to give you commissioned. The door is open. Our team has two briefs on this market that they have spoken with people about. There are opportunities. We want to do more.”
In the past year, the return of popular children’s titles has seen, including Hard Quiz Kids, Teenage Boss Next Level, Fizzy and Sough, Ginger and the Vegesaurs, Space Nova, Kangaroo Beach, Gardening Australia Junior, Good Game Spawn Point And First Nations Lullabies. There are currently four shows in production at the moment, Knee -high spies, it’s Andrew (entitled earlier Andrew and the big large unicorn),),, Flour and flour And Stories from the suburb (Top depicted).
While Bluey Remains huge, ABC looks at other success. Episode one of Don’t view this showby Andy Lee is now at almost 2.5 million in the total audience.
ABC announced new live-action comedy last week Caper Crew and animated sitcom Happy house.
Catherine Collins also outlined a part of the programming strategy for children’s audience, including how they turn into ages.
“Kleuters do not stay forever toddlers. So as Aussie -children get older, we want to stay with them. We still want to recognize their phase of life. We still want to understand their viewing patterns and the other things that are going on in their lives. We still want to reflect those things that they are passionate about, and we still want to give them Colleins.
“But the more things change, the more they remain the same. This audience, like toddlers, falls in love with shows deep and passionately. They look and look at again, and that is something that children do much more than adults.
“It’s great because they come to us and spend a lot of time with us. And I think you all talk to this audience, know that love for a show that is viewed again, or if you have children in your family, that specific episode that they just want to watch over.
“The first step in Big Kids is our transition viewers, and this is where life becomes very difficult for children. Suddenly they go to school. Their routine has changed. There are more demands on their time. So suddenly they have not only pre -school, they have school, they have homework, they have their viewing patterns like their viewing patterns. Kleuternool and in great children.
Adventure and comedy work well for older children, where Collins notices: “Toilet humor absolutely rules for this group.
“Als ze in grote kinderen komen, moeten we onze aanpak veranderen, omdat het niet langer gaat over een dagelijkse routine en gewoonte. Het gaat erom dat alles rond het schooljaar wordt gestructureerd. Dus zo zetten we onze inhoud voor onze kinderen. Dus als je met ons hebt gewerkt, zul je merken dat als we je show op een vrijdag op een vrijdag gaande, de reden voor de redenen, de reden voor de redenen, de reden voor de redenen van de ronde van de reden, de reden voor een vrijdag op een vrijdag Goes very simple.
“This audience looks more minutes of content during the weekend than in the week. I suspect they have more free time. I also think that screen time rules may be a bit looser in families at the weekend, and I see a lot of nods, so I will be able to view more content if yes. Children can view more content.”
Jennifer Collins, Catherine Collins. Photo: Jay Black
ABC is also open to family films ..
“We have discussed this with a few producers. It is always about the price point for film. But film is the perfect vehicle for parents to sit on the couch with their children. So we would be angry not to look at that space now,” said Jennifer Collins.
“The volume is also really important for this era. That is the thing we always say:” How much can we get from this, and how quickly the second series would come? If this is a success, what is the rhythm, what is the rhythm of actually making a second series to deliver? “
Catherine Collins outlined how volume is crucial when programming for children.
“To be honest, I always go to the team and I say,” Give me more, give me more, “she said.
“If I play a show at 3:00 am and I play it five days a week, how often can I play the show before I have to move it? Because it is much easier for me to leave a show in a place where it is popular. The audience can find it and they love it to move around the schedule.
“It is really important, if possible, to have a normal lock for a normal lock for 6 to 12 months.
“It is always that creative tension,” Jennifer Collins added, “between what Catherine wants and the commissioners say:” We really have to make the best possible series of series one “and then the financiers say:” We can use this amount so that we can make this amount alone. “So it’s just all that tension that you bring together.
“But in large terms we need volume with this audience.”
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