Most YouTubers make it big with one channel, but YouTuber Charlie Chang said he has 50 channels making $300,000 a month. He recently uploaded a YouTube video to one of his top channels detailing how he does it built a portfolio of YouTube channels.
“Most channels will fail,” he said in the video. “Do volume to find the winners.”
He started with YouTube in 2008 and moved into personal finance and business in 2017 and 2018. That shift marked the beginning of Chang’s breakthrough, which has translated into a seven-figure business.
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How Chang makes money on YouTube
Primarily active in educational niches, Chang aims for evergreen videos rather than viral hits that experience a spike in traffic before fading into obscurity. He also doesn’t rely heavily on Google Adsense, YouTube’s advertising platform, to generate the bulk of his revenue.
“Many other creators rely heavily on brand deals and AdSense,” Chang said in the video. “For me, I don’t really like that, because it can vary a lot.”
He said 10% of his YouTube revenue comes from AdSense, 8% from brand deals and 2% from miscellaneous sources. Chang said the remaining 80% of his revenue comes from affiliate marketing, a business model that involves promoting other people’s products and getting paid for every sale you make.
This approach increases the earning potential of each video, and Chang said on his channel that some of his videos make over $100,000 thanks to affiliate marketing.
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Building the team
Many professional YouTubers have multiple team members working on a single YouTube channel, so it’s no surprise that Chang has a team of 50 spread across his channels.
Chang is active in several industries, but his channels also span multiple languages. For some of his top channels, he hires people to do voice-overs in different languages to increase his international exposure.
“We have a combination of project managers, thumbnail editors, [and] video editors,” Chang said in the video. “Almost my entire team is overseas, and I’ve always wanted a remote company like this that didn’t really have an office for people to come to.”
Chang also has some of his team members promote his content across multiple platforms instead of keeping everything exclusive to YouTube.
“You have to be everywhere,” he said. “When you create content, you can do so much with that one piece of content that you can repurpose for other platforms.”
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What made Charlie Chang stand out on YouTube?
Chang cited several factors that helped him increase his visibility and stick with YouTube when the results weren’t coming in right away. He prioritized covering topics he was passionate about over making money, and that helped him stay involved with YouTube and build dozens of channels.
Chang also said in the video that he created many YouTube channels knowing that most of them would fail. Accepting failure as part of the process made him more comfortable with it, and that helped him launch successful channels that justified the effort put into the channels that didn’t make the cut.
Part of the benefit of having multiple channels is that it’s easier for him to focus on specific niches rather than being too broad. Chang said having a small niche is an important part of growing on YouTube.
“Don’t try to create content that gets a lot of blanket opinions from everyone,” Chang said. “The more specific and narrow your target audience is, the more opportunities there are to make money.”
Chang concluded the video by talking about how he would go about building a YouTube channel if he had to start from scratch.
“I would choose one topic that I am passionate about,” Chang said. “I would make 50 to 100 different long-form videos on that topic. Then I would make some kind of product or service related to that topic.”
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