Discover the brand identity of Lelio Gelato by Santiago Brandani, an ice cream shop in Logroño, Spain, which combines the Italian tradition with modern, retro-inspired design.
Open in June 2025 in Logroño, Spain, Lelio -gelato Positions itself as more than just another ice shop. Rooted in the Italian tradition that has been designed for today, embraces Lelio transparency and honesty, the open space enables customers to see how the ice -forming process unfolds. Ingredients, tools and craftsmanship can all be seen, which strengthens the values of authenticity and care of the brand.
This philosophy seamlessly extends into the visual identity, where simplicity and freshness guides every decision.
Branding and visual identity
Designed by Santiago Brandani, Lelios Branding finds a balance between modern clarity and retro -charm. The logotype is daring and yet approachable, whereby the warmth of a neighborhood gelateria is recorded while he feels contemporary enough to stand out in the current design landscape.
Illustrations play a key role, playful yet refined, they add personality to packaging, menus and signposting in the store. Combined with a muted but inviting color palette, the brand identity evokes both nostalgia and fresh and resonates with customers who appreciate both tradition and innovation.
Coffee, illustration and retro atmosphere
While Gelato is central in Lelio, the store also offers coffee, which extends the experience to a cafe -like environment. The branding reflects this versatility and mixes retro restaurant signals with a modern sensitivity. It feels timeless, something that could exist comfortably in both past and present.
The design details, from typography to illustration, create an environment that invites customers not only to enjoy gelato, but also to linger, to look and make contact with the space.
Photography and design version
The photography of Santiago Brandani and Gabriel Ascaso documents both the physical space and the manufactured identity. The visuals emphasize how the branding works in context, menus, signposting, packaging, strengthening Lelio’s vision of openness, freshness and authenticity.
Each element closes back to the store’s mission: to make honest gelato visible, approachable and beautifully designed.
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