When markets start to slide, it is easy to want to run for coverage. But some of the best deals happen during those uncomfortable moments. And on the TSX today there are still great companies that act with steep discounts, giving investors the opportunity to create quality names with attractive dividends in the long term.
Let’s look at three value stocks that are worth buying when everyone presses the Selling button: Suncor Energy (TSX: lunch), Bank of Nova Scotia (TSX: BNS), and BCE (TSX: BCE).
Suncor
Suncor Energy has been stuck in the bargain box for a while. Although the oil prices remain strong according to historical standards and the dividend share generates a lot of free cash flow, the shares are still traded with a profit of 11 times. The market seems to punish Suncor for its earlier operational stumbling, but things look better.
In the first quarter (Q1) 2025 income, Suncor reported adjusted funds of $ 3 billion activities, an increase of $ 3.2 billion the year before. The dividend share also returned $ 15 billion to shareholders and reported the highest electricity production of the first quarter in company history. With an increased refinery, improved safety performance and a strong focus on returning capital to shareholders, this is an oil supply that does not look expensive at the moment.
Of course, energy is cyclical. But Suncor has one big advantage: it has integrated assets, which means that the money earns throughout the oil -rack chain. That offers some insulation when the oil prices stalk. Add a large repurchase program and a stronger balance sheet and investors receive a 4.3% that yields dividend shares that can surprise the front if crude oil persists.
Scotiabank
Then Bank of Nova Scotia. If you want value in Canadian banks, it will be beaten up as well as they come. Shares are still far below the pandemic levels and investors have not been happy with the international exposure of the dividend share or the slower profit growth. But BNS has quietly laid the foundation for a change.
In the results of the second quarter of 2025, the bank reported the net result of $ 2.03 billion, compared to $ 2.09 billion a year ago. Although it was a fall, the dividend stock remains strong. The company continues to invest in growth in Latin -America, with a focus on Mexico, while it also gives priority to strategic investments in the midst of an uncertain macro -economic prospect.
What is even more important, the dividend sharing trade with a profit of 16 times and offers a dividend yield of 5.7%, which is extremely rare for a Big Five Bank. The bank has also paid and raised its dividend for decades, so that investors have a reliable income flow, even in rough patches. Although it may not perform better in the short term, it is the dream of a patient investor: undervalued, put under the road and still very profitable.
BCE
Finally there is BCE, Canada’s telecom giant. BCE shares have fallen nearly 55% compared to its 2022 highlights, because increasing interest rates put pressure on its capital-intensive business model. But this is still a dominant player with more than 10 million wireless subscribers and a huge media presence. In fact, the income of Q1 2025 showed a slight dip in operational turnover to $ 5.9 billion, a decrease of only 1.3% compared to the previous year. Moreover, it still placed more than $ 798 million in free cash flow, a large increase compared to the $ 85 million that was reported last year. BCE also confirmed his guidelines from 2025, awaiting his repulsion of Northwestel and exclusively his Ziply Fiber acquisition.
Investors must take into account that BCE recently reduced its capital expenditures and have announced 4,800 jobs to retain profitability. Although that is a difficult move, it reflects a shift to efficiency and a stronger generation of free cash flow. At the current level, BCE offers a dividend yield of more than 5.3%, after cutting his dividend in two. With cost -saving start -up and its network investments phased out, BCE was able to see the improvement of the margins on the way to the second half of 2025. Even if the stocks growth is filled in, the dividend only offers the compelling value for long -term investors.
Bottom Line
All three dividend shares have something in common: each is rather difficult times and has come out stronger. At the moment, every well -under historical averages is priced, offers a high yield and remains profitable despite a broader market pessimism.
Buying during a decline always feels uncomfortable. But that inconvenience is often the price to get a deal. These three shares cannot shoot up tomorrow, but they offer a compelling mix of value, income and resilience for Canadian investors who are willing to go against the herd. When everyone sells, sometimes the best step to start buying.
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