2 important financial truths New entrepreneurs must know | Entrepreneur

2 important financial truths New entrepreneurs must know | Entrepreneur

5 minutes, 28 seconds Read

The opinions expressed by the entrepreneur are their own contributors.

When I first started my company, I approached budgeting with the optimism of someone who was not yet burned. I treated it as a tidy mathematics problem: stop a few cost estimates, apply a sensible pillow and the figures would apply. At least they did in the spreadsheet.

What I did not realize at the time was that business finances are not as predictable if most people wanted. They do not follow rules such as spreadsheets pretend to do that. They behave more than again – difficult to predict, full of surprises and able to swing dramatically based on a single shift in the direction. That realization came slowly, usually through the process through fire.

Of all the financial lessons I have learned since those early days, two remain the way I run my company. They sound simple, but they have fundamentally changed the way I think of spending, storing and planning.

Related: 5 top financial tips for entrepreneurs

Lesson 1: Expect everything to cost twice as much (and it takes twice as long)

Everything? Yes – especially in those early years.

Not in a pessimistic or dramatic way, but in a realistic way. If there is one thing that I have seen consistently, both in my company and in conversations with other founders, it is that things always take longer and cost more than you think they will do that.

Perhaps it is that contractor who takes six weeks instead of three. Perhaps it is the tech pile that needs five extra integrations to work well. Perhaps it is the time costs for re -visiting a project because you have made a hurried decision in advance. You are not necessarily poor budgeting – you just don’t know what you don’t know.

In those early days, business finances are the most unpredictable, and there are almost always invisible costs in progress that you cannot see in the planning phase. You still learn. Your systems are vulnerable. Your suppliers and team can still be new. You do not yet have a reliable basic lines and you have not yet built the muscle memory to predict with accuracy.

Ultimately this is a level. The company becomes more predictable. You will find better partners. And to be honest, you get better in managing finance. But in those early years, invisible costs lurk everywhere: training time, assessment cycles that drag, seller incorrect alignment, tech hiccups, unexpected reimbursements. The small things that you forget to add as line items (or just don’t know it yet) can really rise.

Now, when I predict costs, I don’t just add a generic buffer – I am building a real safety margin. We have several scenarios: best case, expected case and sausage case. For every big investment I ask: “What happens if this costs twice as much and lasts twice as long? Do we still want to do it?”

Advanced planning means pressure testing, not only the figures, but also the assumptions underneath. If the ROI still holds under stress, we will move forward. If that is not the case, we will adjust the reach or wait. The goal is not to perfectly predict the future – it is to prevent them from being surprised by the fully predictable.

Related: 7 financial pillars that make or break growing companies

Lesson 2: You don’t save money if you just spend it somewhere else

I used to think that I was financially Savvy when I negotiated better deals, changed tools, or reduced recurring costs. And to be clear, those are good habits. But I had a blind spot: every time I “saved” money, I spent it elsewhere.

At the time I would get real satisfaction by cutting the costs. Found a cheaper software? Win. Promoted from the inside instead of taking them externally? Another victory. A tool changed, re -negotiated with a rate, reduced an unnecessary subscription? All victories.

And then I would take those savings and (without realizing it) to spend something else. Sometimes that new margin went to a brand update. Sometimes on a software platform that we didn’t really need. Other times it disappeared into the ambiguous category of “diverse costs” – things that at the moment felt justified, but did not make the company ahead in a measurable way.

I told myself that those costs were not consistent. After all, we had saved the money elsewhere, right? But I did not know that I was pursuing efficiency while I maintained waste. The problem was not that I spend; It was that I did not deliberately used those savings to feed the growth that really mattered.

If we save money on something, I should not assign it reflexively. Instead, we treat that margin as a strategic capital – money that can be rearranged, but only if it directly supports our growths or operational efficiency. Sometimes it’s a quarter. Sometimes it becomes reserved for a high-delivery initiative that we have already given priority. Anyway, that discipline gives us room to invest with intention – not impulse – and ensures that savings actually create value, not just movement.

This shift created financial discipline, not just the breathing space. What is even more important, it gave us a better visibility in which investments really stimulated growth, versus which were just reactive gap fillers who felt urgent at the moment, but did not make the company move forward.

Related: 5 ways to keep your business finances healthy

What these lessons protect you from

It is tempting to treat finances as a back-office function: something to assess monthly or every three-monthly. But your financial habits are often the clearest reflection of your leadership.

Do you act with discipline or impulsivity? Are you having savings without a strategy? And Underprepare?

These are patterns, and they are quietly put together. Treated well, they create stability and space to grow. Poorly handled, they chip away to your margins, your options and your self -confidence. If your current habits do not move you in the right direction, you will now correct the course before the consequences become permanent.

Of course there will always be months where it feels like the money is coming in and immediately flows again. That is part of the reality of entrepreneurship. But the more you can build up financial consciousness in your leadership muscle, the less chaotic those moments will feel.

So if you are looking for a place to start: double your cost estimates. Be intentional with your savings. And handle every financial decision as it matters.

Because it does.

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