Through Kandiss Edwards
August 23, 2025
Joshua Danrich is a teenage man in the elevator who has just signed a deal with Walmart for his “Mr. Fresh” Air Fersrifeners.
Joshua Danrich is a teenage man in the elevator. The young entrepreneur has just signed a distribution agreement with Walmart for his “Mr. Fresh” Air Fresheners.
Joshua and his mother, Shay Danrich, have recently closed a deal to bring their natural oil-based “Mr. Fresh” Air Fersheners to Walmart’s Auto departments worldwide. The 16-year-old threw his idea on Walmart’s Open Call event in Bentonville, Arkansas. Joshua introduced his idea to five departments. His business insight and courage brought him a deal on the same day. Joshua and Shay spoke with the St. Louis American About the monumental deal.
“I am the only child in the world with my own air fresheners in Walmart,” said Joshua.
His products are already Available in Missouri And in selected Walmart stores in Illinois. Soon they will come everywhere in the shelves Walmart sells automatic merchandise.
Mr. Fresh Brand is a family affair, as Joshua’s partner in business is his mother. Together they have grown Mr. Fresh From sketches born of Joshua’s love for luxury sports cars in a thriving brand. The name stands for “Faith to save every son of pain.”
The company’s mission is not only to sell merchandise, but also to support emotional well -being, especially for black boys.
Fortunately for the couple, they call in the help of the legal services of the Micro -Center Prise program of Oost -Missouri. The legal offices helped them to guide and advise them every step. From business formation and trademarks to contracts and liability, the family the organization credits To help them convert their idea into a brand company.
“This shows young people – especially young black boys – that their ideas matter, and they can achieve things they had never thought,” Shay Danrich said, thoughtful about the chance.
Joshua added his own advice: “Never give your dreams, no matter how big they seem.”
The Joshua deal does not just enter a store; It steps on a worldwide stage. Walmart has more than 10,750 stores in 19 countries worldwide and welcomes around 255 million shoppers every week. That means that Mr. Fresh will now be discovered by more people in a week than seeing many brands in a year.
Related content: Walmart invites American companies until 2025 Open Call, strengthening American production
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