All November sessions are now available on demand via the link below.
Here are 10 quotes from the November event that made us think when we heard them.
“Across the board, we are moving from a world of scarcity… to abundance.”
– Scott Brinker, Editor, Chiefmartec.com, in his opening keynote “How Agentic AI is Changing the Future of Marketing.”
“Ultimately, we see AI increasing the need for really, really strong governance.”
— Noah Dinkin, founder and CEO of Stensul, in the session “What AI and agents mean for marketing teams… now and in the future.”
“I think I want to at least start the game with the data structure in a good place.”
— Anthony Tedesco, global search and programmatic lead, Cisco Systems Inc., in the session “Eyes Everywhere: Performance Monitoring and Optimization with AI.”
“Treat the AI like a person, not software.”
— Brian Madden, futurist, Citrix, in the session “AI is your key to better market research and planning.”
“AI is only as good as the questions you ask and the information you give it.”
— Steve Bevilacqua, principal consultant, Cella from Randstad Digital, in the session “AI is your key to better market research and planning.”
“What was good for business before will be good for business after AI.”
– Eric Mayhew, co-founder, president and chief product officer of Fluency, in the session “Zero to launch: Using AI for campaign and content creation at scale.”
“Start with a human and then use AI to extend and scale that information.”
— A. Lee Judge, co-founder and CMO, Content Monsta, in the session “Zero to launch: Using AI for campaign and content creation at scale.”
“Trust is both a feeling and a measurable result. I always think of compliance as the floor. That’s the lowest level you have to reach. But trust is actually the ceiling…”
— Jeanne Jennings, CEO, Email Optimization Shop, in the session “Consent, Compliance, and Trust in the AI Age.”
“Your brand becomes visible and you don’t see that… analytics tools can’t see that ghost visit.”
— Reza Moalandin, co-founder of SALT.agency, in the session “Eyes Everywhere: Performance Monitoring and Optimization with AI.”
“The pace of change right now is the slowest it will ever be…”
— Robin Ross, director of digital analytics and loyalty, Activate Insight, in the session
“What AI and agents mean for marketing teams… now and in the future.”
Dig Deeper: 10 of the Most Thought-Provoking Quotes from the September 2025 MarTech Conference
Energize yourself with free marketing insights.
Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the martech community. Our contributors work under the supervision of the editors and contributions are checked for quality and relevance to our readers. MarTech is owned by Semrush. The contributor was not asked to make any direct or indirect mentions of it Semrush. The opinions they express are their own.
#ThoughtProvoking #Quotes #Novembers #MarTech #Conference #MarTech