How to deal with negative articles on Google | Entrepreneur

Building a strong brand means recognizing potential reputation crises and knowing how to approach online articles that you or your company incorrectly display. Negative press on Google can holl trust and disrupt your activities.

Buried negative search results can be complex, time -consuming and cost a fortune that will negatively influence the financial data of your company or your career in the long term. Fortunately, there are brand experts who specialize in removing or buried unfavorable articles from the Google search engine. Whether you are an individual or a company, it is important to have a good reputation by removing a negative content as quickly as possible.

Related: 5 tactics to bury Bad Press and reclaim your brand reputation

Advantages of removing negative online items

The public perception of your brand depends strongly on your ability to know how to remove bad search results. False assessments and misleading articles damage your credibility in many ways. Harmful content can even lower your search lists when it increases your bounce rates and lower the click frequencies.

This means that you visit fewer people your site, which can significantly influence purchases and income. Many customers who may have wanted to do business with you may no longer want to do that after they have read a bad article about your company. And the longer the bad information remains on the internet, the worse the reputation damage will be.

Contact the website to report a violation of the content policy

Many websites maintain strict rules for the content they publish. If you discover an article about your brand that contains false or incorrect information, first view the content policy of the site. If the article seems to be violating its rules, you can request the removal thereof by providing the evidence that the article is breaking a specific policy they have.

Contact the site by providing clear facts why this article is transferring the policy and asking that they update it or completely remove it from the site.

Related: how you can delete negative reviews online and protect your online reputation

Ask Google to remove the content of the search results

If you contact the website manager and are not lucky to have the content removed, you can always ask Google to remove it for you. Google helps users to remove negative links that contain false information, fake content or serious slander, if the content is eligible for removal. You must explain your case and provide evidence to support it.

Contact the writer directly to discuss the problem

In many cases, contacting the author who immediately wrote a specific piece wrote the most effective approach. Find the e -mail on the website, create a nice e -mail and explain which part of the article you think is unfair or untrue. Make sure you record many facts and screenshots to support your request. The writer can agree to edit or remove the item to maintain accuracy and credibility.

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What does it mean to remove negative online articles?

Suppressing negative online content is much different than removing, but it can still help the credibility of your brand in many ways. The suppression process of search engines includes a combination of unique approaches, such as adding more positive content to the internet about your company, publishing press releases and optimizing SEO on multiple platforms.

If it is done strategically, the good content about your brand will take the place of the bad articles in search results.

Search engines often display social media profiles on Facebook, LinkedIn, Instagram and Twitter on the first page with results. You must now definitely register for these services if you have not yet done so. Make sure you consistently use your company name for all your profiles and fill it in full.

Related: how you can better manage the reputation of your brand in the digital age

Build new websites that are focused on search terms of brand tires

Building a new website is another way to suppress negative articles about your brand. The new site must be full of information that praises your company and all its offers. By emphasizing the strengths on the web pages that you publish, increase your credibility and the search for visibility.

It is also a good idea to include a page that sketches clearly positive reviews of current and former customers. Over time, these pages will rise in their search lists and suppress the harmful articles that damage your brand image.

Publish articles about trusted external platforms

You then want to make high -quality material on popular websites with high search ranges. You can do this through contributions, insightful analyzes and articles for thinking. Choose topics that are relevant to your field and state your company name subtly everywhere. Upon publication, these documents will strengthen the credibility of your brand and reduce the focus of earlier negative entries.

Build a presence with left

A strong presence on the brand on authoritative websites with relevant articles for your industry is essential for suppressing negative information about your individual brand or your company. We live in a world where people use Google every day, and they always investigate the company before they want to work with it. That is why the links not only help to build trust with potential customers, but also to push unwanted or harmful search results on Google.

Research key words that cause a negative result

Discover which keywords raise the bad article by Googling your name or company. As soon as you know what conditions lead to the poor content, you can make new pages that use the same keywords positively. This will result in the new, positive content that first appears in search results by dropping the unfavorable information in the ranking.