Chiara Ferragni and its empire, History of a success that didn’t seem to stopAnd that, on the other hand, is abrupt. Unexpected, but perhaps not unpredictable. The turning point for the entrepreneur-influencer who became a world celebrity in the beginning of the last decade thanks to the blog The blonde salad -A of the first and most followed in the sector cover in December 2023 with the so-called “Pandoro-Gate”, a case of sponsorship in the square of the journalist Selvaggia Lucarelli.
In short, the brand Chiara Ferragni It was applied to a line of Christmas sweets in Balocco (sold at the raised price of 9 euros), which suggests that the charity would increase parallel to the sale. However, according to the accusations, the check for the Regina Margherita Pediatric Hospital in Turin was only only fifty thousand euros and would have been detached months before the initiative. The profit for the entrepreneur, derived from the operation, would have been around a million euros. Ferragni admitted the error in a video recording in tears. But the visual damage, for those who live, was ready.
The dangerous mix of charity and self -row
That must be noted The mix of charity and self-row was a constant of the Ferragni-Feedez couple for yearsAnd has never represented a problem, neither for consumers nor for the media. As in the case of the hospital for COVID patients during the pandemic, so the duo started a fundraising: there were four million euros for San Raffaele at the end, but The donation of the Ferragnez was much lower: only one hundred thousand euros. The couple, however, collected various covers and even the Golden Ambrogino, a Milanese honor that was reserved for deserving characters. Even today, if you ask someone for the amount of donation at the Milanese hospital, few show that they know the exact figure: thanks to the subtle communication game that the couple has been a teacher for years.
The press from his part – and again – has not made readers good service. The same article by Lucarelli left the stucco of Lombard entrepreneurused to walking on Velvet with newspapers. It is not clear why the public decided to leave the couple on that occasion and not in others, if it would have been possible: which is certain that it was the start of the descent. Very fast, just like things on social media. The final chapter dates from today and talks about losses, disputed budgets, from the Need for a relocation of the company and the crisis with one of the historic members, Pasquale Morgese. Let’s see it better.
Society and Losing
At the top of the empire of Chiara Ferragni is a company, Fenice, which manages the brand. The team is of three people: The entrepreneur himself (32.5% of the capital, through his sisterhood) and its members Paolo Barletta (40%, via Alchimia Spa) and Pasquale Morgese (27.5% by the two Esuriens and N1 vehicles).
Bill in recent years: from 14 million euros in 2022 (before Pandoro-Gate) to only 2 million in 2024. The losses of 2023 and the first eleven months of 2024 Cumuled seem at 10.2 million euros and have set the assets to zero: between capital and reserves, the Corriere della SeraVery informed about the case, the company had 3.5 million euros at the end of 2024. The passive amounts therefore up to 6.2 million.
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