What happens when 20,000 people choose to be happy? Happens Happiness on tour: A unique, free and exciting event that will transform the historic location on March 20, 2025 that is known as the Assago Forum in Milan (today Unipol Forum) into an explosion of energy, training and entertainment.
The initiative, organized by the basis of ETS -Geluk on the occasion of the World Happiness Day Founded by the UN, it will involve 10,000 students in the morning and 10,000 adults in the evening. A double appointment that is designed to improve the life of the boys, starting with the assumption that the first to be the first to be happy is adults. A project that goes beyond the event: more than 120,000 students already involved. Happiness on tour It is not an isolated event, but the start of a two -month training that will take place in Italian schools. Since 2023, the Tour has counted more than 150,000 participants and 800 schools in Italy due to happiness. An event that is once needed at a historic moment when suicide represents the second cause of death among the fewer than 20 boys after traffic accidents. According to the most recent study, 24% of the youngsters of the generation declare himself depressed or suffered from depression, while more than 30% have insulation signals because of the excessive use of social media and technologies. Data that require specific answers and timely actions. With the patronage of the municipality of Milan, the metropolitan city of Milan and the municipality of Assago, the support of “A SDG Action Campaign” and in collaboration with the Lombardy region, Happiness on tour It is confirmed as the biggest training experience ever in Italy, with urgent issues such as bullying, depression and dependence on social media. The event is inspired by the guidelines of the research of the University of Harvard, which shows that it is not a success that happens, but it is happiness that leads to success.
The immense live experience conceived by the engineer, university professor and mental coach Walter Rolfo is based on this concept that will offer young practical tools to meet and overcome daily social challenges: on dependence on social media to abuse technologies that increase social insulation, to the fight against bullying and depression.
Personality of the world of entertainment, sports and training will rise on stage, ready to share authentic life experiences and to offer concrete tools to face daily problems:
- Walter Rolfo – President of the Foundation of Happiness Ets – University Professor,
- Paolo Borzachiello – expert in language and convincing communication.
- Oscar Farinetti – founder of Eataly and Visionary Entrepreneur.
- Sebastiano Gravina (VideoCiech) – influencer and symbol of resilience.
- Christopher Castellini – Illusionist who challenges the limits of perception.
- Pasquale Acampora – Mental Coach and Sport Trainer.
Together with their teachers, the students will work on happiness as a competence through concrete tools such as the book The code of happiness And an interactive app that, thanks to gamification, makes learning fascinating and transforming.
At the end of the course, the national competition “The happiest class in Italy” will start, which reward the class that is able to “pollute” its own school and community with gestures of happiness and well -being. The last edition of the competition included more than 300,000 people, which converted the vision of the lives of thousands of students and teachers.
“It will be a great moment to participate in the right to the happiness of every person, regardless of gender, age, social class, sexual orientation, religion or ethnicity.” Testimonials that are able to leave a stamp and offer useful intuitions for realizing our dreams.
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