Heatseeker AI, the startup set up on Australian that tackles the defects of traditional market research, has collected US $ 1.5 million in pre-seed financing to feed its growth in the US and then.
The round was led by Capital F in San Francisco, with the participation of Euphemia, even Capital and East End Ventures. The financing will speed up the efforts of the company to replace outdated research methods with its live behavioral test platform with which brands can make decisions based on what consumers Doingnot what they public participation.
What is Hitteweker?
Heatseeker is a behavioral test platform that helps companies to make faster, smarter go-to-market decisions based on real buyer behavior, no opinions. Instead of trusting outdated surveys or focus groups, teams use
Heatseeker to run live experiments with thousands of actual users via platforms such as Meta and LinkedIn.
The platform measures what people do, such as clicking, registering and shares, to determine which messages, positioning or product direction encourage action. Designed for marketing, growth, innovation and strategy teams, Heatseeker delivers in days, not weeks, not weeks, help companies to make confident decisions about the entire product life cycle.
“Today, companies are shooting in the dark and guess what their customers want,” said Kate O’Keeffe“ CEO and co-founder of Heatseeker. “We end the era in which companies make several millions of dollars decisions based on what Focus Group participants claim that they want. Our platform delivers what they really need-authentic buying behavior, recorded in real time, on a scale.”
Heatseeker, aimed at the US $ 110 billion global market research industry, positions itself as a single platform for conducting experiments in the game that reflect the actual user behavior. It is already used by more than a dozen business customers in the US, Europe and Australia-including large banks and health insurers, to guide everything, from product development to go-to-market strategy. The approach resonated strongly with investors.
“We have seen this problem firsthand in our operational career companies launch strategies based on shaky data that are not reflected in the real-world behavior,” said Margaret Coblentz“ Co-founder and general partner at Capital F. “The Heatseeker solution was immediately compelling, but it was the exceptional founder team with the right experience to quickly implement our conviction.”
The company was founded in Sydney by Kate O’Keffe (CEO), Fiona Triaca (COO) and Rutger Coolen (CPO), a team with deep global experience at companies such as Cisco, Atlassian and Useresting. In the footsteps of Aussie Tech Giants such as Atlassian and Canva, Heatseeker works on a double termination model: product development remains in Australia, while a go-to-market activities are anchored in the US, because the wider industry is confronted with the growing skepticism around the skepticism, which is the research-spannerisms of skepticism, which is the perspective of research-spannerisms, and the specificisms of skepticism is spannerisms, and the specificisms of scepites, which is spannerisms-specificism, and the specificisms of Scepicism,-specificism, which is spanes-specificisms-specificism,-specificisme-seven-seven Preference are claimed to understand the new standard.
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