5 important global recruitment trends to watch

The shift -induced shift to External activities Made it clear that distributed staff could be practical and viable. In the years since, cross -border recruitment continued to flower due to persistent talent shortages, especially in the technology sector. Korn -Fire boat Estimated in 2018 that non -filled roles will result in $ 8.5 trillion in lost income by 2030. Gartner And McKinsey Report that Talent Crunch limits growth in high -tech fields, including AI, Quantum Technologies, Cloud Computing and others.

To meet these challenges, companies are increasingly open to hiring remote talent. Research by Gartner shows that cross -border recruitment for technical roles doubled from 2020 to 2023, and from 2022, 58% of the organizations Worked technical talent from other countries.

So what is the state of global recruitment today? What do companies rent from? For which roles do they rent? What does compensation look like in roles and regions? To find out, Oyster analyzed a global employment platform, the data from his platform, with special attention to new employees in the last calendar year. They have also investigated more than 500 HR professionals in North America and Europe to learn their reasons to accept internationally.

The complete findings are available in Oyster’s 2025 Worldwide recruitment trends and impact report: TOP hiring destinations, much-needed work families and roles, shifting employment models, compensation insights and more.

Here, five important global employment insights are distilled from the platform data and research results.

Europe is the best region for worldwide remote assignment.

Where in the world were companies that took the most? It appears that Europe is the best choice for global employers. Oyster discovered that 43% of the new employees who were made through his platform in 2024 were in Europe, with Asia (including the middle -east) and North America, at 24% and 20% respectively.

Drilling to the land level, the most popular talent markets were the Philippines (9%), the United States (8%), India (7%), Canada (6%) and the United Kingdom (6%). All in all, these five countries accounted for more than a third of the new employees on the platform in 2024.

Technology, sales and marketing are in the highest demand.

Specific roles are more suitable for remote activities than others, so they are easier to fill due to cross -border recruitment. According to the World Economic ForumThe number of worldwide digital jobs is expected Increase by 25% up to more than 90 million by 2030. According to Oyster’s recent study, 57% of HR professionals indicated that their organization intends Rent talent from Van van van van Another country Within the following year, with access to a larger talent pool as their most important reason to look beyond boundaries.

So, what types of roles are companies that fill with remote, worldwide talent? To answer this question, Oyster has investigated all active team members on the platform to determine which areas are most supported by international talent. The top three job families for external talent are:

• Information technology: 35%
• Sales and Marketing: 12%
• Office and Administrative Support: 6%

Why are these the best job categories to recruit worldwide? IT roles are naturally remote-friendly, with high global demand and portable skills that can make talent ‘connect’ everywhere. Sales and marketing often take in accordance with international expansion, so that local experts are brought in those regional nuances. Administrative and support roles have long been outsourced to expand the coverage in time zones, so that support is guaranteed 24 hours a day by roles such as assistants, customer service and operational support.

The top roles hired on the platform are closely matched with the aforementioned working families. The most hired role is software engineer, good for 18% of the new employees in 2024. Other popular roles include marketing coordinator, representative of customer service, data analysts and account manager.

Technology, sales and marketing are the most in question

Traditionally, the work meant a full -time job 9 to 5. As with remote and hybrid work, however, the gig economy has disturbed traditional working standards, with the increase in freelancs, contracting, fractional work, advice and other forms of work. According to McKinsey, these “do-it-yourselfers” appreciate autonomy, flexibility and meaningful work.

How does this appear in global recruitment? Comparison of full-time versus contractor roles, there was an increase of 46% in a new contractor on the Oyster platform from 2023 to 2024, while the number of new full-time recruitments decreased by 2%. This suggests that contractors are increasingly demanding, because companies are looking for flexible and scalable solutions for their personnel needs.

A related microtrend is a sharp rise in the construction of the advice, which has been eagerly eager from 2023 to 2024. All in all, the increase in contract and advisory work indicates an increasing dependence on fractional, part-time, project-based or general advisory services. For employers, this could be a strategy to quickly fulfill fast talent needs and to remain agile, or to reduce tighter talent budgets.

The median global compensation increases by 4% years after year

We looked at where companies hire worldwide talent, but what does compensation look like for the borders?

The way in which companies reward employees varies between regions and roles, and a robust Global compensation strategy Must take into account local compliance requirements, market data, employee expectations and other factors.

Although salary data must always be contextualized, Oyster investigated the compensation data on the platform to determine the average salary in general, as well as for the most hired roles. For this report, the salary data is standardized by converting to US dollars.

In 2024, the median salary for new recruitments amounted to $ 74,700, which represents an increase of 4% compared to 2023. The median salaries were for the most sought after roles:

• Account manager: $ 89,295
• Software -Engineer: $ 84,786
• Marketing coordinator: $ 82,115
• Customer service representative: $ 51,719
• Data Analyst: $ 39,094

Keep that in mind Total compensation goes beyond salaries. In addition to competitive benefits, research by McKinsey shows that employees are looking for workplaces that offer flexibility, meaningful work and support for health and well -being.

Confidence in assuming in emerging markets is growing.

In 2024, the gross payment volume exceeded emerging economies via Oyster $ 137 million, which represents an increase of 29% compared to 2023. As this metric increases year after year, it helps to elevate worldwide knowledge workers together with their families and communities.

In 2024, 47% of the new employees on the platform was in emerging economies, an increase of three percentage points compared to 2023. Companies are also getting more confidence in hiring talent in these regions and building geographically diverse teams. Although only 37% of the first international companies of companies on Oyster are located in emerging markets, that number is increasing to 48% for later recruitments-a increase of 11 points. In other words, as soon as employers start to hire in emerging markets, they continue to look for talent in these markets, gaining trust and the expiry of any initial uncertainty.

This story was produced by Oyster and assessed and distributed by Pile.

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