As the Worldwide Developers Conference (WWDC) looms up, Apple Inc. Apepl Seems struggling to keep track of AI headlines such as OpenAi and Google, despite his efforts.
Bloomberg’s Mark Gurbanin his newest Weekly “Power On” revealed that the AI platform of Apple, Apple Intelligence, did not meet expectations a year ago since the launch.
Initially, the platform was praised as a potential game changer in the AI industry, but it soon became clear that it was more about marketing than about revolutionary innovation.
Characteristics of Apple Intelligence, such as writing aids, Genmoji and priority reports, turned out to be useful, but not as groundbreaking as those of competitors.
The launch of the new Siri Voice Assistant, a crucial element from Apple Intelligence, was put on hold for technical and test problems for an indefinite period of time.
Also read: Apple’s 2027 Vision: Foldable iPhones, Smart Glasses and AI Innovations
With Apple Intelligence’s first birthday, Apple is under pressure to create a buzz around AI on the WWDC on 9 June. However, industry insiders predict that the conference will be inadequate in terms of AI.
The recent progress of OpenAi and Google have increased competition and cemented their status as AI leaders.
The most striking AI announcement of Apple on the WWDC is probably the release of the foundation models to external developers, so that they can use Apple’s on-device technology for lightweight tasks such as text summary.
Despite these obstacles, Apple is said to be planning to convince consumers of his AI innovation on WWDC 2026, however, with competitors who are improving rapidly, a year could turn out to be a gamble.
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